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The Hagley Digital Archives provides online access to selected items from the Hagley Library's collection of images, documents, and publications related to the history of business, technology, and society.
Cellophane products at 1950 Packaging Show
Six sided selling through informative copy on every side of the package is demonstrated in this series of four steps in DuPont's development of a package for cake. From a rather plain, cellophane-wrapped package (upper left), wherein the cake itself attracts attention, the development progresses to the final stage where every side of the package tells an important story.
Stewart, Willard S., 1915-2003
E.I. du Pont de Nemours & Company
Chemical industryTrade showsCellophaneFood--Packaging
1 photographic print : b&w ; 8 x 10 in.
Audiovisual Collections and Digital Initiatives Department, Hagley Museum and Library
DuPont Company Product Information photographs (Accession 1972.341)
Series II, Box 1, Folder 16 '1950 Packaging Show'
[Description and dates], Hagley ID, Box/folder number, DuPont Company Product Information photographs (Accession 1972.341), Audiovisual Collections and Digital Initiatives Department, Hagley Museum and Library, Wilmington, DE 19807
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