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The Hagley Digital Archives provides online access to selected items from the Hagley Library's collection of images, documents, and publications related to the history of business, technology, and society.
Sales psychology at 1951 Packaging Show
The sales psychology of the self service package is demonstrated by this series of five cakes being shown by the Film Department of E.I. du Pont de Nemours & Company. From the virtually blank package at the upper left, which draws a blank reaction from the shopper, each package, clockwise, increases its sales message and informative labeling, to attract successively , attention; then attention and interest; attention, interest and desire, and finally in the framed package, attention, interest, desire and action when the shopper decides to buy the cake.
Lubitsh & Bungarz, photographer
E.I. du Pont de Nemours & Company
Chemical industryTrade showsPsychologyPackaging
1 photographic print : b&w ; 8 x 10 in.
Audiovisual Collections and Digital Initiatives Department, Hagley Museum and Library
DuPont Company Product Information photographs (Accession 1972.341)
Series II, Box 1, Folder 17 '1951 Packaging Show'
[Description and dates], Hagley ID, Box/folder number, DuPont Company Product Information photographs (Accession 1972.341), Audiovisual Collections and Digital Initiatives Department, Hagley Museum and Library, Wilmington, DE 19807
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