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The Hagley Digital Archives provides online access to selected items from the Hagley Library's collection of images, documents, and publications related to the history of business, technology, and society.
Do You Really Want to Create More Effective T.V. Commercials?
Summary of findings from a study that found attention, recognition and recall were not key factors in the effectiveness of television and radio commercials.
Dichter, Ernest, 1907-1991
Consumers--ResearchTelevision advertisingRadio advertising
1 item (12 pages)
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