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The Hagley Digital Archives provides online access to selected items from the Hagley Library's collection of images, documents, and publications related to the history of business, technology, and society.
To Buy or Not to Buy
A report of a study conducted by Dr. Ernest Dichter, of the Institute for Motivational Research, Inc. on the reasons people buy, or do not buy bedding plants.
Dichter, Ernest, 1907-1991
Geo. J. Ball, Inc.Pan American Seed Co.Jiffy-Pot Company of America
Consumers--ResearchBedding plant industry
1 item (51 pages)
Manuscripts and Archives Department, Hagley Museum and Library
Ernest Dichter papers (Accession 2407)
Series I, Box 89
[Description and dates], Hagley ID, Box/folder number, Ernest Dichter papers (Accession 2407), Manuscripts and Archives Department, Hagley Museum and Library, Wilmington, DE 19807
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