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The Hagley Digital Archives provides online access to selected items from the Hagley Library's collection of images, documents, and publications related to the history of business, technology, and society.
Motivational Research Study in the Field of Toys for Mattel Toys, Inc.
Discusses child and parent reactions to Mattel toys of the following four categories: dolls, guns, holsters, and rockets.
Dichter, Ernest, 1907-1991
Institute for Motivational Research
Consumers--ResearchToy industryToy gunsBarbie dollsToys--Social aspects
1 item (138 pages)
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