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The Hagley Digital Archives provides online access to selected items from the Hagley Library's collection of images, documents, and publications related to the history of business, technology, and society.
Motivational Research Study in the Field of Toys for Mattel Toys, Inc.
Discusses child and parent reactions to Mattel toys of the following four categories: dolls, guns, holsters, and rockets.
Dichter, Ernest, 1907-1991
Institute for Motivational Research
Consumers--ResearchToy industryToy gunsBarbie dollsToys--Social aspects
1 item (138 pages)
Manuscripts and Archives Department, Hagley Museum and Library
Ernest Dichter papers (Accession 2407)
Series I, Box 125
[Description and dates], Hagley ID, Box/folder number, Ernest Dichter papers (Accession 2407), Manuscripts and Archives Department, Hagley Museum and Library, Wilmington, DE 19807
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