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The Hagley Digital Archives provides online access to selected items from the Hagley Library's collection of images, documents, and publications related to the history of business, technology, and society.
Summary of a psychological research study on the sales and advertising problems of Palmolive soap
Study addresses two major questions: '1. Does Palmolive soap have a distinctive personality and what are the characteristics of this personality? 2. Is age a determining factor in influencing attitudes towards Palmolive?'
Dichter, Ernest, 1907-1991
Ted Bates Advertising
Institute for Motivational Research
Consumers--ResearchHousehold soapAdvertising--SoapPackagingSkin--Care and hygiene
1 item (42 pages)
Manuscripts and Archives Department, Hagley Museum and Library
Ernest Dichter papers (Accession 2407)
Series I, Box 5
[Description and dates], Hagley ID, Box/folder number, Ernest Dichter papers (Accession 2407), Manuscripts and Archives Department, Hagley Museum and Library, Wilmington, DE 19807
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