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The Hagley Digital Archives provides online access to selected items from the Hagley Library's collection of images, documents, and publications related to the history of business, technology, and society.
The adolescent soap market: Development of soap attitudes in young women and girls with specific reference to Palmolive soap
Study addresses the motivations of women when buying toilet soaps, the perceived personality of Palmolive soap, the establishment of brand preferences, and the perceived differences of various toilet soaps in the opinion of potential female customers.
Dichter, Ernest, 1907-1991
Ted Bates Advertising
Consumers--ResearchHousehold soapAdvertising--SoapPackagingSkin--Care and hygiene
1 item (71 pages)
Manuscripts and Archives Department, Hagley Museum and Library
Ernest Dichter papers (Accession 2407)
Series I, Box 5
[Description and dates], Hagley ID, Box/folder number, Ernest Dichter papers (Accession 2407), Manuscripts and Archives Department, Hagley Museum and Library, Wilmington, DE 19807
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