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The Hagley Digital Archives provides online access to selected items from the Hagley Library's collection of images, documents, and publications related to the history of business, technology, and society.
An executive summary of a motivational research study of the current cigar smoking climate
Partial abstract: 'The practical purpose of this study was to determine and evaluate the climate surrounding cigars and cigar purchases that presently obtains in the United States. Further, our intention was to evaluate the competitive position of Consolidated Cigar Corporation's brands with a view to basing recommendations for procedural plans and decisions in advertising, promotion, and packaging that could contribute toward an increased franchise for these brands.'
Dichter, Ernest, 1907-1991
Consolidated Cigar Corporation
Institute for Motivational Research
Consumers--ResearchCigar industryCigars--Social aspectsPackaging
1 item (150 pages)
Manuscripts and Archives Department, Hagley Museum and Library
Ernest Dichter papers (Accession 2407)
Series I, Box 61
[Description and dates], Hagley ID, Box/folder number, Ernest Dichter papers (Accession 2407), Manuscripts and Archives Department, Hagley Museum and Library, Wilmington, DE 19807
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