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The Hagley Digital Archives provides online access to selected items from the Hagley Library's collection of images, documents, and publications related to the history of business, technology, and society.
The Impulse Payoff
A struggling food salesman is knocked unconscious and dreams he meets 'Peter Profit' who shares ideas on how to improve sales. These include good packaging and displays, and having the salesman create ideas for the grocery store owners on how to increase impulse buys, also known as store decisions, which account for two thirds of all grocery purchases. There are several scenes of shoppers in grocery stores, and DuPont Company employees taking surveys at those stores.
DuPont Company films and commercials (Accession 1995.300)
Audiovisual Collections and Digital Initiatives Department, Hagley Museum and Library
QuickTime (.mov), 12362kbps, 48kHz, 23.97fps
[Description and dates], Hagley ID, Box/folder number, DuPont Company films and commercials (Accession 1995.300), Audiovisual Collections and Digital Initiatives Department, Hagley Museum and Library, Wilmington, DE 19807
Sales personnel--Training ofPackaging
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1 reel (800ft.) : sd., col. ; 16mm. (00:28:53:00).
E.I. du Pont de Nemours & Company