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The Hagley Digital Archives provides online access to selected items from the Hagley Library's collection of images, documents, and publications related to the history of business, technology, and society.
"Your Test of a Trademark" DuPont commercial
Cavalcade of America Commercials Reel No.2
Reenactment of story about the burning of the DuPont factory from 1818. E.I. du Pont de Nemours is depicted and receives a loan to restart his business based on his integrity. Spokesman shows various DuPont products and DuPont oval logo and emphasizes the integrity of the DuPont brand.
E.I. du Pont de Nemours & Company
Segment from original FC252.
Television commercialsChemical industryBranding (Marketing)Integrity
1 reel (700 ft.) : sd., b&w ; 16mm. (00:02:59:00).
QuickTime (.mov), 12379kbps, 48kHz, 23.97fps
Audiovisual Collections and Digital Initiatives Department, Hagley Museum and Library
DuPont Company films and commercials (Accession 1995.300)
[Description and dates], Hagley ID, Box/folder number, DuPont Company films and commercials (Accession 1995.300), Audiovisual Collections and Digital Initiatives Department, Hagley Museum and Library, Wilmington, DE 19807
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