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The Hagley Digital Archives provides online access to selected items from the Hagley Library's collection of images, documents, and publications related to the history of business, technology, and society.
DuPont commercial highlighting the importance of research to anticipate consumer needs
Cavalcade of America Commercials Reel No.3
Spokesman explains that Model T automobiles once used DuPont coated fabrics for its covering, but once metal roofs became popular the demand for this application dropped. Plants at Fairfield, Connecticut and Newburgh, New York were producing many coated fabrics for hundreds of different uses. Larry Livingston from DuPont explains the importance of research to anticipate the needs of the consumer. Livingston mentions the Newburgh plant and its creation of a fabric for book covers in 1920. Also mentioned are special fabrics created for folding doors and shoes. Spokesman and Livingston discuss free competition and its importance in the creation of new products.
E.I. du Pont de Nemours & Company
Segment from original FC253. 720x480 mp4 with timecode burn available.
Television commercialsChemical industryCoated fabricsCompetitionResearch, IndustrialIndustries--Technological innovations
1 reel (700 ft.) : sd., b&w ; 16mm. (00:03:11:00).
QuickTime Pro Res 4444HQ (2048x1556), 24fps. PCM audio, 48kHz, 24 bit.
Audiovisual Collections and Digital Initiatives Department, Hagley Museum and Library
DuPont Company films and commercials (Accession 1995.300)
[Description and dates], Hagley ID, Box/folder number, DuPont Company films and commercials (Accession 1995.300), Audiovisual Collections and Digital Initiatives Department, Hagley Museum and Library, Wilmington, DE 19807
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