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The Hagley Digital Archives provides online access to selected items from the Hagley Library's collection of images, documents, and publications related to the history of business, technology, and society.
DuPont commercial highlighting technical sales service
Cavalcade of America Commercials Reel No.4
Film begins with horserace at Delaware Park. Spokesman explains DuPont has created a new high speed film that can be processed and ready to check in five minutes, allowing officials to access the material more quickly. Spokesman gives another example of a Texas farmer whose farm was being threatened by a fungus disease. The film depicts Frank Horn, the technical sale serviceman responding to an urgent phone call from farmer Henry Fleming in Crystal City. Horn agrees with Fleming that his crop has white rust and Fleming asks for his recommendation. Horn suggests POSA fungicide, a DuPont product known to stop this disease. The fields are dusted from the air with the product and the fields are saved. DuPont's technical knowledge and assistance are stressed as additional benefits to purchasing DuPont products.
E.I. du Pont de Nemours & Company
Segment from original FC254.
Television commercialsChemical industryMotion picture filmCustomer servicesAgricultural chemicals industry
1 reel (700 ft.) : sd., b&w ; 16mm. (00:03:01:00).
QuickTime (.mov), 12340kbps, 48kHz, 23.97fps
Audiovisual Collections and Digital Initiatives Department, Hagley Museum and Library
DuPont Company films and commercials (Accession 1995.300)
[Description and dates], Hagley ID, Box/folder number, DuPont Company films and commercials (Accession 1995.300), Audiovisual Collections and Digital Initiatives Department, Hagley Museum and Library, Wilmington, DE 19807
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