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The Hagley Digital Archives provides online access to selected items from the Hagley Library's collection of images, documents, and publications related to the history of business, technology, and society.
A motivational research study of the advertising problems of Clapp's baby food
Partial abstract: 'The practical purpose of this study has been to determine what can be done to motivate more women to buy Clapp's Baby Foods. This would include those who are just entering the baby food market and those who are presently using other brands of baby food.'
Dichter, Ernest, 1907-1991
Sullivan, Stauffer, Colwell & Bayles, Inc.
Institute for Motivational Research
Consumers--ResearchBaby foods industryBaby foods--Marketing
1 item (178 pages)
Manuscripts and Archives Department, Hagley Museum and Library
Ernest Dichter papers (Accession 2407)
Series I, Box 68
[Description and dates], Hagley ID, Box/folder number, Ernest Dichter papers (Accession 2407), Manuscripts and Archives Department, Hagley Museum and Library, Wilmington, DE 19807
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