This collection contains a series of interviews conducted in 2015 and 2016 on the business of craft brewing in the Mid-Atlantic region of the U.S. The collection includes interviews with brewers and brewery owners from Delaware, New Jersey, Pennsylvania, Maryland, and Virginia. Additionally, interviews were conducted that cover packaging (canning), distribution, retail sales, and the politics around regulating the alcohol business.
This interview took place in the conference room of Heavy Seas Beer in Halethorpe, Maryland. Sisson offers perspective on the emergence and evolution of the craft brewing industry in the Mid-Atlantic, with particular emphasis placed on the challenges of the industry over time.
This interview took place in the administrative office of Mispillion River Brewing Company in Milford, Delaware. Bigelow discusses her background and early career and contrasts it with her experience working in the craft brewing industry. Bigelow offers perspective on breweries as workplaces, the process of selling beer, and the challenges of communicating a brewery's message in a crowded market.
This interview took place surrounded by cases of beer stacked to the ceiling in a storage room at State Line Liquors in Elkton, Maryland. Murray offers perspective on the craft brewing industry from the point of view of the alcohol retailer, detailing the evolution of the beer retail space over several decades. The environment yeilded excellent recording conditions, with the exception of music and occasional announcements coming over the public address system.
This interview took place in the administrative office of Mispillion River Brewing Company in Milford, Delaware. Maloney briefly discusses his background and early career before a more in-depth discussion of his education as a brewer and his experiences working in the brewery at Mispillion. The process of learning to brew is discussed, as are the technical aspects of the brewing process. Maloney offers perspective on the complexities of brewing as a science and a manufacturing process, and the business and marketing factors that brewers must consider in their work.
This interview took place in the conference room of Dogfish Head Craft Brewing in Milton, Delaware. Calagione offers perspective on the importance of craft brewing as a cultural and business movement. The persistent hum in the background of the recording came from machinery in an adjacent utility room, with the apologies of the interview subject.
This interview took place on an enclosed porch adjacent to the dining balcony at Blue Mountain Brewery in Afton, Virginia. Smack offers perspective on the complicated ways in which regulation shapes business; and how major business decisions at Blue Mountain Brewery were informed by regulation.
This interview took place in the taproom of Pale Fire Brewing Company in Harrisonburg, Virginia. Brady offers perspective on multiple positions within the craft brewing industry including his role in brewpub operations, product distribution, and beer production.