E.I. du Pont de Nemours & Company, Advertising Department records

About this collection

    As DuPont began to diversify its product line beyond gunpowder and explosives in the early twentieth century, the company had a need for more advertising. DuPont established an Advertising Division within the Sales Department between 1907 and 1909, which was reorganized into a separate Advertising Department in 1921.
    The E.I. du Pont de Nemours & Company, Advertising Department records (Accession 1803) collection consists of background research files on ad campaigns run in individual industrial departments for various products and to promote the company as a whole. It has not been digitized in its entirety.
    This digital collection comprises magazine tearsheets featuring DuPont advertisements dating from 1901 to 1971. A variety of brands and products are represented, including gunpowder, automobile supplies, Cellophane, paints, cleaning supplies, Rayon, Nylon, Dacron, and Fabrikoid.
    Image: 1956 advertisement for DuPont Cellophane. Click to view.

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