Ward and Gow elevated railway and subway advertising album

About this collection

    Ward and Gow, a New York advertising agency, is credited as one of the first firms to "systematize" advertising in the New York subway and elevated marketplace. Their office address was listed as 1 Union Square, New York on the cover of the album.
    The Ward and Gow elevated railway and subway advertising album (Accession 1995.246) contains fifteen photographs documenting advertising on New York City elevated train platforms and on subway cars. The location of each photograph is given in the lower right side of the image.
    Since many of the advertisements are for theater or vaudeville shows for which Ward and Gow also did advertising, it is possible to date some of these images within a month's time. Most of the images are devoid of people.
    Image: 14th St. Elevated, Ward and Gow elevated railway and subway advertising album, ca. 1910. Click here to view in the collection.

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