Ward and Gow elevated railway and subway advertising album

About this collection

    Ward and Gow, a New York advertising agency, is credited as one of the first firms to "systematize" advertising in the New York subway and elevated marketplace. Their office address is listed as 1 Union Square, New York on the cover of the album.
    These fifteen photographs document advertising on New York City elevated train platforms and on subway cars. Each photo's location is given in the lower right side of the image.
    Since many of the advertisements are for theater or vaudeville shows for which Ward and Gow also did advertising, it is possible to date some of these images within a month's time. Most of the images are devoid of people.
    Image: 14th St. Elevated, Ward and Gow elevated railway and subway advertising album, ca. 1910. Click here to view this item in the digital collection.

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