Documentary on the making of the "Look How Good You Look Now" Advertising Campaign. Interviews with Mary Lou Quinlan, Director of Advertising; Betsy Mansfield, Group Creative Director, Ad Agency; Ray Stollerman, Group Creative Director, Ad Agency; Diana Perlmutter, V.P. Advertising; Keith Gould, Exec. Creative Director, Ad Agency; Mark Coppos, Commercial Director; Ken McCarren, Mgmt. Supervisor, Ad Agency; Ruth Salevouris, Exec. Acct. Director, Ad Agency; Elaine Dia, Commercial Producer, Ad Agency; John Silberman, Composer.