Character named "Albert" presents the importance of the distribution industry. Simple steps, the importance of volume, introduction to interviewees, who to sell, organization structure, conflicting goals, interview introductions. Mr. Tom Ryder, J.H. Ryder-Machinery, Ltd. Toronto Canada and Mr. Eric Engstrom, Luna AB, Alingas, Sweden. Four executives, Sportcraft Co., Ltd, Bergenfield, New Jersey and a summary is included.