Written on verso: 'A-tilt' from front to back is how Paris describes one of the favorite silhouettes of the season, as seen in this very feminine gown of white nylon tulle designed by Castillo of Lanvin. Short in front and long back, following his dominant line for evening, the gown is finely shirred and trimmed with white satin bands at hemline, waistline and bodice top.
Institute for Motivational Research (originator), Consolidated Cigar Corporation (sponsor)
Partial abstract: 'The practical purpose of this study was to determine and evaluate the climate surrounding cigars and cigar purchases that presently obtains in the United States. Further, our intention was to evaluate the competitive position of Consolidated Cigar Corporation's brands with a view to basing recommendations for procedural plans and decisions in advertising, promotion, and packaging that could contribute toward an increased franchise for these brands.'