Institute for Motivational Research (originator), Consolidated Cigar Corporation (sponsor)
Partial abstract: 'The practical purpose of this study was to determine and evaluate the climate surrounding cigars and cigar purchases that presently obtains in the United States. Further, our intention was to evaluate the competitive position of Consolidated Cigar Corporation's brands with a view to basing recommendations for procedural plans and decisions in advertising, promotion, and packaging that could contribute toward an increased franchise for these brands.'
Institute for Motivational Research (originator), Sullivan, Stauffer, Colwell & Bayles, Inc. (sponsor)
Partial abstract: 'The practical purpose of this study has been to determine what can be done to motivate more women to buy Clapp's Baby Foods. This would include those who are just entering the baby food market and those who are presently using other brands of baby food.'