Workshop from 1989 annual convention on how to create an ad/public relations campaign for dealerships. Opened by Alan Wilbur, Public Relations from NADA. Also presenting is Mary Kay Zappia from Salem Chrysler Plymouth of Dayton, Ohio.
Sarnoff Corporation (originator), Pollack, Roy H. (speaker)
Roy Pollack, Vice President and General Manager, Consumer Electronics. He thanks attendants for their work in 1974, gives an overview of the industry and RCA and asks for help in the coming years. Includes Q & A session at end.
Paul Garver, Demo Manager, discusses current RCA products. Next speaker, Phil Baltzer, explains FRED, Joe Weisbecker's initial project and introduces Studio II, RCA's new computer system. Dave Callaghan, Chief Engineer, discusses engineering issues faced in the creation of the Studio II and describes the components of the product. Five games are demonstrated; Bowling, Racing, Electronic Blackboard, Computer-Generated Pattern game and an Addition game. More games are explained from separate plug in, including arcade and educational games.