National Automobile Dealers Association (sponsor), Barnett, Carl (speaker), Press, Bill, 1940- (interviewer), Starling, Alan C. (speaker), Zetsche, Dieter (speaker)
First day of NADA convention 2004 General Session in Las Vegas, Nevada. Begins with entertainment, acapella singing group the Knudson Brothers. Opening ceremony and host Carl Barnett. Bill Press interviews Chairman Alan Starling. Alan Starling addresses attendees. Time Magazine Dealer of the Year Award to Paul J. Holloway. Featured speaker is Daimler Chrysler Chairman and CEO, Dieter Zetsche. Zetsche notes the importance of measuring customer satisfaction but also of the need for caution to not misuse the information collected from customer surveys. He further remarks on the strength of the dealership franchise model in selling and servicing automobiles. Zetsche lists and describes the following attributes that he believes vehicles will need to win future product wars: styling, innovation, safety, quality, concern for the environment, and value.