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'My Beer is Rheingold - the Dry Beer' says Raymond Loewy
Beer marketing: Brewers vary the shape of things
Rheingold attempts to bridge gap between and bottles with new Chug-A-Mug
Interview with Ryan Maloney, 2015 December 29
Interview with Matthew Sebastionelli, 2016 March 11
Interview with Eric Williams, 2015 December 29
Executive summary of the pilot motivational research study on beer packaging
How to penetrate the prejudice and restore the true image of bottled beer