Maloney, Ryan (interviewee), Hargreaves, Gregory (interviewer)
This interview took place in the administrative office of Mispillion River Brewing Company in Milford, Delaware. Maloney briefly discusses his background and early career before a more in-depth discussion of his education as a brewer and his experiences working in the brewery at Mispillion. The process of learning to brew is discussed, as are the technical aspects of the brewing process. Maloney offers perspective on the complexities of brewing as a science and a manufacturing process, and the business and marketing factors that brewers must consider in their work.
Sebastionelli, Matthew (interviewee), Hargreaves, Gregory (interviewer)
This interview, conducted by Gregory Hargreaves, took place in the office of Matthew Sebastionelli at River City Cannery, located at 6660 Santa Barbara Road Elkridge, Maryland 21075. Sebastionelli discusses his background in a military family, and early career in firefighting. An injury on the job forced Sebastionelli to reconsider his career options, a process that led him into the craft brewing industry. Lacking sufficient capital and expertise to open a brewery, Sebastionelli decided to try an innovative business model providing mobile canning services for craft breweries. Sebastionelli discusses the challenges of getting his business off the ground, which involved skills development, industry networking, and extensive assistance from his wife and business partner Ashley Sebastionelli. Sebastionelli has enjoyed considerable success with his business, such that he has expanded its offerings to include packaging brokerage services and co-manufacturing, co-packaging services for alcoholic and non-alcoholic craft beverage industries.
Williams, Eric (interviewee), Hargreaves, Gregory (interviewer)
This interview took place in the administrative office of Mispillion River Brewing Company in Milford, Delaware. Williams discusses his background and early career, his involvement in home brewing that inspired him to found Mispillion River Brewing Company, and the subsequent challanges and rewards of operating a medium-scale craft brewery. Williams offers perspective on the start up and early maturation phases of craft brewing business development, and the process of positioning a craft brewery in the marketplace.
Institute for Motivational Research (originator), Glass Container Manufacturers Institute (sponsor)
First section of the report gives general overview and summary of findings and recommendations of the study. The second section is divided into the following sub-sections: Retailers, Consumers, Brewers, Distributors, and Drivers.