Clough, Lori (interviewee), Hargreaves, Gregory (interviewer)
This interview took place in the taproom of 3rd Wave Brewing Company in Delmar, Delaware. Clough offers perspective on the processes of opening and running a craft brewery in an increasingly crowded marketplace.
Murray, Robert (interviewee), Hargreaves, Gregory (interviewer)
This interview took place surrounded by cases of beer stacked to the ceiling in a storage room at State Line Liquors in Elkton, Maryland. Murray offers perspective on the craft brewing industry from the point of view of the alcohol retailer, detailing the evolution of the beer retail space over several decades. The environment yeilded excellent recording conditions, with the exception of music and occasional announcements coming over the public address system.
Maloney, Ryan (interviewee), Hargreaves, Gregory (interviewer)
This interview took place in the administrative office of Mispillion River Brewing Company in Milford, Delaware. Maloney briefly discusses his background and early career before a more in-depth discussion of his education as a brewer and his experiences working in the brewery at Mispillion. The process of learning to brew is discussed, as are the technical aspects of the brewing process. Maloney offers perspective on the complexities of brewing as a science and a manufacturing process, and the business and marketing factors that brewers must consider in their work.
Institute for Motivational Research (originator), Glass Container Manufacturers Institute (sponsor)
First section of the report gives general overview and summary of findings and recommendations of the study. The second section is divided into the following sub-sections: Retailers, Consumers, Brewers, Distributors, and Drivers.
Holsten, Barry (interviewee), Hargreaves, Gregory (interviewer)
This interview began in the employee break room, and shortly moved to the conference room of Flying Fish Brewing Company in Somerdale, New Jersey. Holsten offers perspective on the brewer's profession from a variety of positions within the industry.
Trumbo, Benjamin (interviewee), Hargreaves, Gregory (interviewer)
This interview, conducted by Gregory Hargreaves, took place in the brewery of Pale Fire Brewing Company in Harrisonburg, Virginia, during a specially-arranged tour of the facility located at 217 South Liberty Street #105 Harrisonburg, Virginia 22801. Lead Brewer Ben Trumbo walks through the brewing process, discussing the equipment, ingredients, and processes involved in running a successful craft brewery.
Sebastionelli, Matthew (interviewee), Hargreaves, Gregory (interviewer)
This interview, conducted by Gregory Hargreaves, took place in the office of Matthew Sebastionelli at River City Cannery, located at 6660 Santa Barbara Road Elkridge, Maryland 21075. Sebastionelli discusses his background in a military family, and early career in firefighting. An injury on the job forced Sebastionelli to reconsider his career options, a process that led him into the craft brewing industry. Lacking sufficient capital and expertise to open a brewery, Sebastionelli decided to try an innovative business model providing mobile canning services for craft breweries. Sebastionelli discusses the challenges of getting his business off the ground, which involved skills development, industry networking, and extensive assistance from his wife and business partner Ashley Sebastionelli. Sebastionelli has enjoyed considerable success with his business, such that he has expanded its offerings to include packaging brokerage services and co-manufacturing, co-packaging services for alcoholic and non-alcoholic craft beverage industries.
This interview took place in the conference room of Heavy Seas Beer in Halethorpe, Maryland. Sisson offers perspective on the emergence and evolution of the craft brewing industry in the Mid-Atlantic, with particular emphasis placed on the challenges of the industry over time.