Smack, Taylor (interviewee), Hargreaves, Gregory (interviewer)
This interview took place on an enclosed porch adjacent to the dining balcony at Blue Mountain Brewery in Afton, Virginia. Smack offers perspective on the complicated ways in which regulation shapes business; and how major business decisions at Blue Mountain Brewery were informed by regulation.
Brady, Tim (interviewee), Hargreaves, Gregory (interviewer)
This interview took place in the taproom of Pale Fire Brewing Company in Harrisonburg, Virginia. Brady offers perspective on multiple positions within the craft brewing industry including his role in brewpub operations, product distribution, and beer production.
National Automobile Dealers Association (compiler), Bayerische Motoren Werke (associated name)
Includes the following programs relating to the BMW company: Brand Impression Loop, Brand History & Heritage, (a documentary on BMW's history), Brand Promise (people explaining their interest and love for BMW), Sustaining the Brand and Brand Testimonials (people discussing their respect and loyalty to BMW). Footage compiled for NADA's documentary '100 Years of America's Auto Dealerships : The First Century' (2006)
Finn, Kevin (interviewee), Hargreaves, Gregory (interviewer)
This interview took place in the banquet room of the Iron Hill Brewery and Restaurant location in Wilmington, Delaware. Finn offers perspective on the intersection of craft brewing and running a restaurant, drawing on his twenty years' experience in the industry.
Williams, Eric (interviewee), Hargreaves, Gregory (interviewer)
This interview took place in the administrative office of Mispillion River Brewing Company in Milford, Delaware. Williams discusses his background and early career, his involvement in home brewing that inspired him to found Mispillion River Brewing Company, and the subsequent challanges and rewards of operating a medium-scale craft brewery. Williams offers perspective on the start up and early maturation phases of craft brewing business development, and the process of positioning a craft brewery in the marketplace.