Atticks, Kevin (interviewee), Hargreaves, Gregory (interviewer)
This interview, conducted by Gregory Hargreaves, took place in the office of Kevin Atticks at Grow + Fortify, LLC, located at 6247 Falls Road Baltimore, Maryland 21209, on the morning of March 10th, 2016. In the interview, Atticks briefly discusses his personal and professional background, education and early career, before moving on to an in-depth discussion of his career in organizing and advocating for the local, craft alcohol industries in Maryland. Atticks began his career writing a book on Maryland wineries, which lead to deepening engagement with that industry. Atticks enjoyed considerable success leading the Maryland Wineries Association, helping to organize the industry, and winning advantageous changes to the law. Observing opportunities to replicate this success, Atticks founded Grow + Fortify, LLC to serve the trade associations of Maryland craft brewers and distillers in addition to wineries. Atticks also discusses the wide array of factors influencing the development of the craft alcohol industries, including market conditions, consumer culture, the environment, and quality control.