This interview took place in the conference room of Heavy Seas Beer in Halethorpe, Maryland. Sisson offers perspective on the emergence and evolution of the craft brewing industry in the Mid-Atlantic, with particular emphasis placed on the challenges of the industry over time.
Sebastionelli, Matthew (interviewee), Hargreaves, Gregory (interviewer)
This interview, conducted by Gregory Hargreaves, took place in the office of Matthew Sebastionelli at River City Cannery, located at 6660 Santa Barbara Road Elkridge, Maryland 21075. Sebastionelli discusses his background in a military family, and early career in firefighting. An injury on the job forced Sebastionelli to reconsider his career options, a process that led him into the craft brewing industry. Lacking sufficient capital and expertise to open a brewery, Sebastionelli decided to try an innovative business model providing mobile canning services for craft breweries. Sebastionelli discusses the challenges of getting his business off the ground, which involved skills development, industry networking, and extensive assistance from his wife and business partner Ashley Sebastionelli. Sebastionelli has enjoyed considerable success with his business, such that he has expanded its offerings to include packaging brokerage services and co-manufacturing, co-packaging services for alcoholic and non-alcoholic craft beverage industries.
Murray, Robert (interviewee), Hargreaves, Gregory (interviewer)
This interview took place surrounded by cases of beer stacked to the ceiling in a storage room at State Line Liquors in Elkton, Maryland. Murray offers perspective on the craft brewing industry from the point of view of the alcohol retailer, detailing the evolution of the beer retail space over several decades. The environment yeilded excellent recording conditions, with the exception of music and occasional announcements coming over the public address system.
Atticks, Kevin (interviewee), Hargreaves, Gregory (interviewer)
This interview, conducted by Gregory Hargreaves, took place in the office of Kevin Atticks at Grow + Fortify, LLC, located at 6247 Falls Road Baltimore, Maryland 21209, on the morning of March 10th, 2016. In the interview, Atticks briefly discusses his personal and professional background, education and early career, before moving on to an in-depth discussion of his career in organizing and advocating for the local, craft alcohol industries in Maryland. Atticks began his career writing a book on Maryland wineries, which lead to deepening engagement with that industry. Atticks enjoyed considerable success leading the Maryland Wineries Association, helping to organize the industry, and winning advantageous changes to the law. Observing opportunities to replicate this success, Atticks founded Grow + Fortify, LLC to serve the trade associations of Maryland craft brewers and distillers in addition to wineries. Atticks also discusses the wide array of factors influencing the development of the craft alcohol industries, including market conditions, consumer culture, the environment, and quality control.