National Automobile Dealers Association (sponsor), Cain, Herman (speaker), Peterson, John P. (speaker), Gillman, Ramsay H. (speaker)
Shane Wilson, Executive Director for Metro, Atlanta NADA introduces featured speaker Herman Cain, who speaks on leadership. Speech is followed by convention video montage. The session following is hosted by 1997 NADA Convention Chairman, W. John [Dahl?] and features a dealer advertising awards presentation and NADA Charitable Foundation video. 1996 NADA President John P. Peterson introduces video on new 1997 president Ramsey Gillman. Gillman introduces NADA executive committee and begins speech.
Rick Goings, President, Avon U.S. Inc., addresses what Avon needs to do to succeed in the 1990s. Avon representatives respond to what they want from Avon. Ron Wolfe, V.P. Senior Officer, Sales and Customer Service, explains new career opportunities for representatives.