Matheson Automobile Company (originator), Beale, Binnie (collector)
Written on verso: 'Postcard, Sept. 25, 1912 postmark to Matheson Aumobile Co. This is the evolution of your 1906 racer at Chicago, if I got its history right. Is now a 2 ton truck with 32 x 3 1/2' solid tires. Changes made at a cost of about $375 dollars. Looks and pulls better than some $2,500 trucks. C.R. Ekholm. 127 12th St., Rockford, IL'