Sponsored and industrial motion picture film collection

About this collection

‘Sponsored film’ defines a variety of motion picture productions funded by businesses, organizations, or governments that dictated the point of view, audience, and intent of the film. Industrial or business films are a sub-genre of sponsored films with content that marketed products and ideas, touted a particular company or industry, trained employees, and explained manufacturing or transactional processes around the creation and sales of products and ideas.

    The Sponsored and industrial motion picture film collection at Hagley is an artificial collection compiled by curators that includes single motion picture films or small sets of films acquired via purchase or donation. This collection has not been digitized in its entirety. For more information and a detailed description of the collection, click here to view the finding aid.
    Image: Still from "Fountain of Happiness" sponsored by the Weber Dental Manufacturing Company, circa 1950.

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Beer-Clean Glasses: Your Best Beer Salesman
Presented by the Sales Training Department. Film explains the importance of clean glasses because a dirty glass can cause off-odor taste. A description of how to clean beer glasses properly is included.
Letting Dynamite Do It
Film explains and depicts the uses of dynamite for lumbering, raising a blast furnace, clearing roads and a diver placing charges to remove an old water intake in Lake Michigan. Includes footage of dynamite being used to blast rock during the construction of the Confederate Memorial at Stone Mountain, Georgia.
The Story of Nitrocellulose
Depicts the making of nitrocellulose. The Hercules Powder Company cotton purification plant at Hopewell, Virginia and the Hercules Powder Company plant at Parlin, New Jersey is depicted. Includes title cards.
The One Man Gang
Film about industrial materials handling and internal transportation produced by Caravel Films in 1949 for the Towmotor Corporation, manufacturers of industrial hauling equipment. Includes footage of a coffee bean processing and packing facility in Brooklyn, New York; a Lily paper products facility in Long Island, New York; a Pepsi bottling plant in East Chicago, Indiana; a Ferro Machine & Foundry manufacturing plant in Cleveland, Ohio; a metal working operation in Canton, Ohio; a sheet and tubing steelmaker in Youngstown, Ohio; and, a Cleveland building supply company's concrete block plant.
People Who Work in Stores
Educational Collaborator Frank J. Estvan, PhD Professor of Education, Wayne State University. Film describes various occupations within a store.
Office Practice : Business Manners and Customs
Educational Collaborator James R. Meehan, Ed.D., Dean of Administration, Hunter College of the City University of New York. Film explains the importance of manners in the office.
Clearing the Air About Cleveland
Film discusses air pollution in Cleveland, Ohio.
The New Industrial South: A Progress Report
March of Time newsreel about the town of Camden, South Carolina that includes an interview with South Carolina Byrnes and other community, business, and civic leaders; footage of DuPont Orlon production facilities; daily life of the town including segregated facilities and schools; the local horse industry and the Carolina Cup Steeplechase event.  , 720x480 mp4 with timecode burn available. This film has been color corrected., [Description and dates], Hagley ID, Box/folder number, Industrial and sponsored motion picture film collection (Accession 2018.222), Audiovisual Collections and Digital Initiatives Department, Hagley Museum and Library, Wilmington, DE 19807
The Winning Combination
Short film demonstrating how proper packaging, produced by Milprint, Inc, can preserve a company's product, lower production costs, and catch the attention of consumers. Told from the perspective of fictional baked goods corporation Top It. Director: James O'Riley; Writer: Dean Babbit; Cameraman: Lutz Hapke; Production Manager: Doug Weston.
Sally Hawkins
Advertisement for the Action Office and Action Secretary furniture series from Herman Miller. Young professional Sally Hawkins explains the technology and workflow behind word processing and how companies must ensure their employees are happy with their work spaces to avoid turnover.
Roller Skating Public Service Announcement
A public service announcement urging viewers to be safe when using their roller skates. Wearing proper padding, watching for hazards, and keeping equipment in good working order will prevent accidents and injuries. Sponsored by the American College of Surgeons.
Get a Grip on Yourself
Informational film presenting a four-point plan to help viewers manage their negative emotions and avoid workplace accidents. Includes both live action and illustrations. Episode four in the series "Personal Side of Safety."
Trader Vic's Used Cars
Documentary on Victor Syder, a used car salesman in Pacoima, California. See pamphlet for discussion questions and summary. Produced by Charles Braverman.
Pacific Crossroads: Issues in U.S./Japan Trade
Informational film exploring the various reasons behind the United States' trade deficit with Japan, and why a continued economic and political alliance between the two countries is important. Contains an overview of Japan's economy, culture, and worth ethic, and focuses on individual Japanese citizens, such as farmers and steel workers. Concludes with strategies that American businesses can use to increase Japanese interest in U.S. goods. Producer/Director: Philip S. Goodman; Cinematograper: Jeff Lion Weinstock; Sound: Chat Gunter; Music: Allen Harris and Peter Canarozzi, Route 28 Music; Editor: John Bloomgarden, Valkhn Films.
The Case for Computers
Film advocating for the use of computers in law firms, specifically the systems created by IBM. Four lawyers in Chicago (IL), Boulder (CO), Austin (TX), and Wilmington (DE) discuss the value of adding an IBM system to their practices. The benefits include being able to easily keep track of case files, automate their billing and accounting, and shrink their physical libraries.
Pabst Blue Ribbon: Final Exam
A young man finishes his tax law final exam and meets up with friends for a Pabst Blue Ribbon beer at the bar. "I've got Pabst Blue ribbon on my mind." "Pabst. A lot to look forward to." The student's female friend is likely actress Rita Wilson. Filmed at UCLA Law School.
Eastern Airlines: L.A. Dream
Various people discuss their love of Los Angeles. Eastern Airlines can get you there. "The Wings of Man." Features Thomas "Tom" Koulax, the founder of well-known hamburger restaurant chain Original Tommy's.

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