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Sponsored and industrial motion picture film collection
About this collection
‘Sponsored film’ defines a variety of motion picture productions funded by businesses, organizations, or governments that dictated the point of view, audience, and intent of the film. Industrial or business films are a sub-genre of sponsored films with content that marketed products and ideas, touted a particular company or industry, trained employees, and explained manufacturing or transactional processes around the creation and sales of products and ideas.
The Sponsored and industrial motion picture film collection at Hagley is an artificial collection compiled by curators that includes single motion picture films or small sets of films acquired via purchase or donation. This collection has not been digitized in its entirety. For more information and a detailed description of the collection, click here to view the finding aid.Image: Still from "Fountain of Happiness" sponsored by the Weber Dental Manufacturing Company, circa 1950.
Promotional film celebrating Westinghouse's 90th anniversary. A fictional party is attended by various men and women from the past and present, all of whom either developed or used Westinghouse products. Several attendees discuss their relationships to Westinghouse with a reporter carrying a microphone. Specific inventions highlighted include the nuclear reactor in the U.S.S. Nautilus submarine, mobile temperature control systems for Thermo King, cameras used in the Apollo missions, nuclear power plants in France, and the Sears Tower elevators. At one point, George Westinghouse and Thomas Edison argue about light bulbs. Westinghouse Chairman Robert E. Kirby makes a statement at the end. Produced by Saul Bass; directed by Bob Aller; written by Bill McCormack and Greg Dinallo; director of photography: Jules Brenner; edited by Bob Bass and Dennis Dolan; production executive: Dick Huppertz; executive producer: Herb Yager.