Sponsored and industrial motion picture film collection

About this collection

‘Sponsored film’ defines a variety of motion picture productions funded by businesses, organizations, or governments that dictated the point of view, audience, and intent of the film. Industrial or business films are a sub-genre of sponsored films with content that marketed products and ideas, touted a particular company or industry, trained employees, and explained manufacturing or transactional processes around the creation and sales of products and ideas.

    The Sponsored and industrial motion picture film collection at Hagley is an artificial collection compiled by curators that includes single motion picture films or small sets of films acquired via purchase or donation. This collection has not been digitized in its entirety. For more information and a detailed description of the collection, click here to view the finding aid.
    Image: Still from "Fountain of Happiness" sponsored by the Weber Dental Manufacturing Company, circa 1950.

Search Collection

The New Industrial South: A Progress Report
March of Time newsreel about the town of Camden, South Carolina that includes an interview with South Carolina Byrnes and other community, business, and civic leaders; footage of DuPont Orlon production facilities; daily life of the town including segregated facilities and schools; the local horse industry and the Carolina Cup Steeplechase event.  , 720x480 mp4 with timecode burn available. This film has been color corrected., [Description and dates], Hagley ID, Box/folder number, Industrial and sponsored motion picture film collection (Accession 2018.222), Audiovisual Collections and Digital Initiatives Department, Hagley Museum and Library, Wilmington, DE 19807
Crossroads to Tomorrow
Film detailing how IBM computers have helped in the development of numerous industries and public programs in various Southeast Asian countries. Housing, travel, agriculture, energy, and education are among the topics covered in places such as Singapore, Jakarta, Hong Kong, and Bangkok. Narrated by American actor Henry Fonda. Director of photography: Francis Kenny; music: Bob Sakayama.