Sponsored and industrial motion picture film collection

About this collection

‘Sponsored film’ defines a variety of motion picture productions funded by businesses, organizations, or governments that dictated the point of view, audience, and intent of the film. Industrial or business films are a sub-genre of sponsored films with content that marketed products and ideas, touted a particular company or industry, trained employees, and explained manufacturing or transactional processes around the creation and sales of products and ideas.

    The Sponsored and industrial motion picture film collection at Hagley is an artificial collection compiled by curators that includes single motion picture films or small sets of films acquired via purchase or donation. This collection has not been digitized in its entirety. For more information and a detailed description of the collection, click here to view the finding aid.
    Image: Still from "Fountain of Happiness" sponsored by the Weber Dental Manufacturing Company, circa 1950.

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Appliance Park: Where the World’s Finest Major Appliances are Made
Film promoting General Electric's new Appliance Park in Louisville, Kentucky. Details how appliances such as washing machines, ranges, water heaters, and dishwashers are developed and constructed in the five buildings at the park. Also highlights the various employee and community perks provided by General Electric, including a fire department, security staff, cafeterias, and medical dispensaries.
Understanding Norms: Part 1
Film explains the importance of norms and how they influence employees in the workplace. Hosted by Mike O'Conner of the Supermarket Institute. Film used to teach the SMI/Coca-Cola Normative System Program.
Understanding Norms: Part 2
Film explains the importance of norms and how they influence employees in the workplace. Hosted by Mike O'Conner of the Supermarket Institute.