Cinecraft Productions Films

About this collection

    Cinecraft Productions was founded in 1939 by Ray Culley (1904-1983) and Betty (Buehner) Culley (1914-2016) in Cleveland, Ohio. Cinecraft specializes in commercial productions for business, industry, trade organizations, and, in some cases, government agencies and social service organizations. Cinecraft is still in business and rightfully claims itself the “country's longest-standing corporate film & video production house.”
    This collection includes motion pictures, still images, scripts and related production documents from the company's founding into the early 1980s with the bulk covering the 1950s to the 1970s. The collection has not been digitized in its entirety but we are currently making frequent additions.
    For more information and a detailed description of the collection, click here to view the finding aid. For additional Cinecraft material, see Culley Family Cinecraft Productions Collection
    Image: Production still from making of The Miracle on Mulberry Street for Seiberling Rubber Company in 1948. The photograph was taken at the Cinecraft Studio in Cleveland, Ohio.

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Tenna-Rotor Series A television commercial scripts
Includes a scripts for a set of television commercials numbered one through six. There are two copies of script number two, each with a different introduction. The scripts advertise the Alliance (now known as the Genie Company) Tenna-Rotor, an antenna device that improves television reception.
Alliance Tenna-Rotor Series B and D television commercial scripts
Includes scripts for a set of television commercials advertising the Alliance (now known as the Genie Company) Tenna-Rotor, an antenna device that improves television reception. Seven scripts are labelled 'Deluxe' and six scripts are labelled 'Standard.'
Alliance Tenna-Rotor Series C television commercial scripts
Includes scripts for a series of four television commercials advertising the Alliance (now known as the Genie Company) Tenna-Rotor, an antenna rotator which improves television signal., [Description and dates], Hagley ID, Box/folder number, Cinecraft Productions films, Audiovisual Collections and Digital Initiatives Department, Hagley Museum and Library ", Wilmington, DE 19807
Alliance Tenna-Rotor Second Series #1-8 television commercial scripts
Includes scripts for a series of eight television commercials advertising the Alliance (now known as the Genie Company) Tenna-Rotor, an antenna rotator which improves television signal., [Description and dates], Hagley ID, Box/folder number, Cinecraft Productions films, Audiovisual Collections and Digital Initiatives Department, Hagley Museum and Library ", Wilmington, DE 19807
Alliance Tenna-Rotor Second Series #9-19 television commercial scripts
Includes scripts for a series of eleven, twenty-second television commercials advertising the Alliance (now known as the Genie Company) Tenna-Rotor, an antenna rotator which improves television signal., [Description and dates], Hagley ID, Box/folder number, Cinecraft Productions films, Audiovisual Collections and Digital Initiatives Department, Hagley Museum and Library ", Wilmington, DE 19807
Tenna-Rotor and Tenna-Scope television commercial materials
Includes correspondence, scripts, notes, and scoring for a series of television commercials. Two letters addressed to Ray Culley and Robert Haviland of Cinecraft from Foster and Davies advertising discuss production details and logistics. The scripts advertise the Alliance Manufacturing Tenna-Rotor and Tenna-Scope, two devices used to improve television reception. The musical score contains the melody and lyrics to a Tenna-Scope advertising jingle., [Description and dates], Hagley ID, Box/folder number, Cinecraft Productions films, Audiovisual Collections and Digital Initiatives Department, Hagley Museum and Library ", Wilmington, DE 19807
The Public Be Pleased production script
A script for a sound slide film production made for the Aluminum Company of America (ALCOA). The production discusses the customer populations targeted by ALCOA advertising including employees, direct customers, indirect customers, and opinion leaders. Then, the production discusses the collaborative nature of the relationship between the ALCOA sales department and the advertising and publicity department. Finally, the production describes some of the department's advertising strategies.
Building an Advertising Program production script
This script for a sound slide film production outlines the practical considerations of public relations and the processes by which the Aluminum Company of America (ALCOA) advertising department conducts their marketing. In particular, the script discusses how trade magazines are effective in disseminating company advertisements. It also provides quantitative data proving the efficacy of the ALCOA advertising program.
The Long Pull Pays Off production script
Small film stills adhered directly to script., A script for a sound slide film production focused on long-term advertising programs produced by the Aluminum Company of America. The production demonstrates the dedication and steadfastness of the ALCOA advertising department by providing examples of lengthy advertising campaigns. The script provides examples of products which had successful advertising campaigns and discusses the process of identifying potential markets and preparing for in-depth advertising. The underlying message of the production emphasizes that it is better for an advertising department to achieve large goals by steady work over a long period of time rather than achieving small goals rapidly., [Description and dates], Hagley ID, Box/folder number, Cinecraft Productions films, Audiovisual Collections and Digital Initiatives Department, Hagley Museum and Library ", Wilmington, DE 19807
Charlie Carr Closing Message script
A transcription of a closing message, potentially broadcasted on the radio, given by the Aluminum Company of America Director of Public Relations and Advertising, Mr. Charlie Carr. Carr summarizes the purpose and significance of the department to conclude a preceding presentation., [Description and dates], Hagley ID, Box/folder number, Cinecraft Productions films, Audiovisual Collections and Digital Initiatives Department, Hagley Museum and Library ", Wilmington, DE 19807
The Advertising Investment production script
This script for a sound slide film production is written from the perspective of an ALCOA member of the Sales Department Advertising Committee, Tom Jones. Jones describes the history of the company's advertising committee, it's purpose, and how the committee performs market analysis in order to successfully advertise the company's products.
Relations With the Public production script
Small film stills are adhered directly to the pages of the script., This script for a sound slide film describes the purpose and importance of the Public Relations Department of ALCOA in interpreting and presenting news to the public., [Description and dates], Hagley ID, Box/folder number, Cinecraft Productions films, Audiovisual Collections and Digital Initiatives Department, Hagley Museum and Library ", Wilmington, DE 19807
Wear-Ever Aluminum Foil Kitchen Magic production materials
These scripts for a series of brief, five-minute film productions are written for actress, Louise Winslow. In the series, Winslow demonstrates a recipe while emphasizing her use of Wear-Ever aluminum foil and discussing the importance of foil in the process of cooking. Also included is a proposal which outlines a treatment for a motion picture titled, "Opportunity Unlimited" intended to recruit new men for employment at Wear-Ever.
The Romance of Iron and Steel production script
This script for a film production describes how innovations such as stainless steel and Ingot Iron were developed at the American Rolling Mill Company and follows the complete process of turning iron ore into steel., [Description and dates], Hagley ID, Box/folder number, Cinecraft Productions films, Audiovisual Collections and Digital Initiatives Department, Hagley Museum and Library ", Wilmington, DE 19807
Three Seconds to Live production script
A script for a sound slide film production intended to inform motorists and mechanics of the prevalent dangers of driving. The script describes the importance of assuring automotive maintenance is prioritized in order to avoid potentially fatal accidents. Brake maintenance is the focus of the script, and the American Breakblok safety campaign, \"Spend a Minute -- Save a Life,\" is introduced., [Description and dates], Hagley ID, Box/folder number, Cinecraft Productions films, Audiovisual Collections and Digital Initiatives Department, Hagley Museum and Library ", Wilmington, DE 19807
Food is Fun production script
In this script for a film production series hosted by actress, Louise Winslow, kitchen gas appliances are demonstrated for their superior abilities to cook food. Winslow puts together a meal while describing the perks and attributes of gas appliances.
A Day in the Life of a Salesman production script
A script for a sound slide film production with a prologue. The prologue includes a statement of the purpose of the film and a forward written by the advertising agency. The production follows the typical daily activities of an American Greetings card salesman. The narrator and salesman banter to discuss and streamline his sales process.
A Technique for Training production materials
Includes a script, correspondence, and purchase order for a training film production created for American Greetings Corporation sales. The script is written to instruct American Greetings salespeople how to train store personnel to perform maintenance on their stock of greeting cards. It reviews a checklist of training activities the salesperson should perform with store personnel. These include displaying, stocking, re-ordering, and filing their cards. The included correspondence from Paul Culley of Cinecraft to the American Greetings Corporation provides a cost estimate for color prints from the production.
Research Department Presentation production materials
Includes a script, opening picture sequence, notes, and scene descriptions for a series of movie productions describing research operations at the American Steel & Wire Company. The script introduces the research facilities and departments, then describes the company’s development of improved wire drawing and lubricants. The opening picture sequence documents are comprised of a series of diagrams showing film set layouts. Handwritten notes list the motion pictures and scenes in the production. Finally, a collection of scene descriptions for two additional films provide a brief description, shooting instructions, and length for each scene.
W. F. Mumford address to American Steel & Wire Co. script
A script for a speech by W.F. Mumford of the American Steel & Wire Company addressed to the company’s management group. Mumford reports on the company’s achievements and production growth that occurred in 1950 and 1951. Mumford then discusses critical financial losses. He prepares the stakeholders for future cost reduction programs., [Description and dates], Hagley ID, Box/folder number, Cinecraft Productions films, Audiovisual Collections and Digital Initiatives Department, Hagley Museum and Library ", Wilmington, DE 19807
Cylinder Home Cleaner production script
Small film stills adhered directly to script., A script for a training film production which provides salesmen with the best methods for selling the Cylinder Home Cleaning Appliance. Explains the construction and operation of the unit and its attachments. Demonstrates how the appliance's construction influences its ability to clean efficiently., [Description and dates], Hagley ID, Box/folder number, "Cinecraft Productions films", "Audiovisual Collections and Digital Initiatives Department, Hagley Museum and Library ", Wilmington, DE 19807
Upright Home Cleaner production script
A script for a training film production which provides salesmen with the best methods for selling the Upright Home Cleaning Appliance. Explains the construction and operation of the unit and its attachments. Highlights the product's durability, convenience, performance, and beauty.
The Patented Apex Spiral Dasher production script
A script for a sound slide film production part of the 'Let's Look at Apex' series. Describes the Patented Apex Spiral Dasher machine - a laundry washer claimed to wash clothes faster, more effectively, and gentler than any other. Lists the Dasher’s features which lead to its superior performance.
Fold-A-Matic Ironer television commercial scripts
Includes scripts for two brief 30-second and two 1-minute television commercials advertising the Apex Fold-A-Matic Ironer., [Description and dates], Hagley ID, Box/folder number, Cinecraft Productions films, Audiovisual Collections and Digital Initiatives Department, Hagley Museum and Library ", Wilmington, DE 19807
Dish-A-Matic Dishwasher television commercial scripts
Includes scripts for a set of two television commercials advertising the Apex brand Dish-A-Matic dishwasher. The commercials highlight the dishwasher's hot water system, scrubbing-action, and ease of use.

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