Pam Cumming interview

Hagley ID:
Download
  • Education and Early Career
    Partial Transcript: Today is July 15h, 2020
    Synopsis: In this segment, Pam Cumming talks about her college experience and what led her to work in the marketing department of Life Imaging, a medical imaging start-up
    Keywords: Boulder, CO; breast cancer; breast imaging; Hologic; Life Imaging; marketing; ultrasound
  • Career after Life Imaging
    Partial Transcript: So what happened after
    Synopsis: Cumming details her professional career after Life Imaging was forced to close, she mentions work with Xerox, consulting work, and work in spanish-speaking countries.
    Keywords: breast imaging; Chicago, IL; GE; General Electric; mammography; Phillips; Siemens; Xerox
  • Evolution of Mammography
    Partial Transcript: And then you'd said that
    Synopsis: In this segment, Cumming explains how mammography changed over time and the influence that legislation had on practices and procedures
    Keywords: cancer; GE; General Electric; Hologic; mammography; Mammography Quality Standards Act; MQSA; radiology; Siemens; x-ray
  • Experiences at Hologic
    Partial Transcript: So you started at Hologic
    Synopsis: Cumming explains how she ended up working for Hologic and her role in the transition after Hologic acquired Lorad as well as her time working in the marketing and communications side of the company
    Keywords: bone density; breast imaging; Hologic; Lorad; Radiological Society of North America; RSNA
  • Industrial Design/Changes to Department
    Partial Transcript: So when you were
    Synopsis: In this segment, Cumming begins by talking about industrial design and the process of making mammography systems appealing and comfortable. She then walks through some of the changes that occurred during her time at Hologic
    Keywords: Boston, MA; Hologic; industrial design; Lorad; mammography; Radiological Society of North America; RSNA
  • Typical Work Day
    Partial Transcript: So what did a
    Synopsis: In this segment, Cumming discusses what a typical day at Hologic looked like for her, and she mentions her work with communications and marketing
    Keywords: advertising; Bedford, MA; Cytech; Hologic; Jim Culley; marketing; women's health
  • Marketing Process
    Partial Transcript: So I'm pretty naive
    Synopsis: Cumming explains her process of creating a marketing campaign at Hologic and talks about the specific campaign for tomosynthesis
    Keywords: digital mammography; General Electric; Hologic; marketing; MQSA; radiology; tomosynthesis
  • Work with Patients and Customers
    Partial Transcript: So you've talked about
    Synopsis: Cumming talks about her work with customers; radiologists, doctors, hospital staff and how this new technology ultimately helped patients
    Keywords: Hologic; mammography; MQSA; radiologists; technologists
  • Legislative Impacts
    Partial Transcript: And that's just the
    Synopsis: In this segment, Cumming discusses the process of making the argument of reimbursement for tomosynthesis and the impact that legislation had on her work
    Keywords: Affordable Care Act; FDA; insurance; Medicaid; Medicare; MQSA; Obamacare; reimbursement; Sunshine Act; tomosynthesis
  • Marketing Tomosynthesis
    Partial Transcript: So did you encounter
    Synopsis: Cumming details her strategies for convincing medical professional to buy and use tomosynthesis systems and the opposition that she faced in this process
    Keywords: American College of Radiology; mammography; Radiological Society of North America; radiology; RSNA; tomosynthesis
  • Work with Outside Organizations
    Partial Transcript: So what was the most
    Synopsis: In this segment, Cumming discusses her work with outside organizations from a marketing and philanthropic standpoint
    Keywords: health fairs; Hologic; Radiological Society of North America; Susan G. Komen Foundation; trade shows
  • Reflections on Career pt.1
    Partial Transcript: Sure so what were
    Synopsis: Cumming reflects on her time at Hologic and explains some of the tough moments and her preference of working for smaller companies
    Keywords: General Electric; Hologic; Phillips
  • Reflections on Career pt. 2
    Partial Transcript: So what were the first and last
    Synopsis: Cumming talks about her career including her proudest moment at Hologic and what it felt like to do such important work
    Keywords: General Electric; Hologic; HPV; mammography; radiologists; Selenia
Details
Title

Pam Cumming interview

Date Created

2020-07-15

Summary

In this interview, Pam Cumming talks about her career in marketing within the medical imaging field. Cumming explains how her educational and career choices led her to work for Hologic starting in 2001. At Hologic, Cumming worked in the Marketing and Communications department and helped share the company's messaging surrounding their new technology, including tomosynthesis. Cumming details how she used marketing to convince medical professionals and patients alike that digital mammography and other new technologies were effective and safe.

Interviewee

Cumming, Pam, 1956

Interviewer

Spohn, Benjamin

Associated Name (corporate)

Hologic (Firm)

Biographical Note

Pam Cumming (1956-) attended the University of Colorado Boulder and received a degree in Business and Spanish. Following college she worked for Life Imaging, did consulting work and eventually was hired by Hologic. Cumming worked for Hologic from 2001 to 2014.

Subject(s)

Diagnostic imaging
Breast--Radiography
Medical technology
Marketing

Find all items with name(s)

Cumming, Pam, 1956
Hologic (Firm)
Spohn, Benjamin

Genre

oral histories

Language

English

Type of resource

sound recording

Extent

1 WAV file. (01:29:35:00).

Repository

Audiovisual Collections and Digital Initiatives Department, Hagley Museum and Library

Original Collection

Hologic Medical Imaging oral histories (Accession 2020.201)

Finding Aid

https://findingaids.hagley.org/2020_201

Preferred Citation

[Description and dates], Hagley ID, Box/folder number, Hologic Medical Imaging oral histories (Accession 2020.201), Audiovisual Collections and Digital Initiatives Department, Hagley Museum and Library, Wilmington, DE 19807

Access Condition

Access to this item is provided for educational and research purposes only. The user assumes responsibility for obtaining permission from the copyright holder to publish or distribute this image. If you would like more information, please contact askhagley@hagley.org

Hagley ID

2020201_Cumming_Pam_20200715

PID

islandora:2661942

Digitized material in this online archive may document imagery or language that reflects racist, ableist, sexist, homophobic, or otherwise offensive and harmful beliefs and actions in history. Hagley Library is engaged in ongoing efforts to address and responsibly present evidence of oppression and injustice in our collections. If you are concerned about the archival material presented here, or want to learn more about our ongoing work, please contact us at research@hagley.org.