Ray Nichols and Jill Cypher interview
- Early Life and CareerPartial Transcript: Okay we're recordingSynopsis: In this segment, Ray Nichols and Jill Cypher talk about their early educational and career experiencesKeywords: Advertising; Alpine, TX; Graphic Design; Louisiana Tech; University of Delaware
- Graphic Design WorkPartial Transcript: So what's the differenceSynopsis: Nichols and Cypher talk about their experiences and motives within their graphic design work, they also mention their work with direct radiographyKeywords: Direct Radiography; Elon Musk; Graphic Design
- Trust with Clients/Culture of the IndustryPartial Transcript: Right it sounds likeSynopsis: Nichols and Cypher talk about gaining trust with clients and some of the ups and downs of working in the graphic design industryKeywords: Delaware; Direct Radiography; Graphic Design; MRI; Philadelphia, PA
- Working with Direct RadiographyPartial Transcript: Actually can we talkSynopsis: Nichols discusses the background of Direct Radiography and their role in the design and marketing aspect of the companyKeywords: Apple; Direct Radiography; DuPont; General Electric; Jim Culley; Microsoft; selenium; University of Delaware; x-ray
- Working with Direct Radiography pt. 2Partial Transcript: And we did this presentationSynopsis: In this segment, Nichols and Cypher explain how they convinced Direct Radiography to name their technology and the companies that they were up against for this dealKeywords: Direct Radiography; Jim Culley; mammography; Sterling; WB Doner
- Pitching to Direct RadiographyPartial Transcript: So they wanted anSynopsis: Nichols and Cypher walk through the process of presenting their advertising ideas to Direct Radiography and how they eventually got the accountKeywords: Cypher-Nichols Design; Direct Radiography; Greenville, NC; Jim Culley
- Working with Engineers/Magazine AdvertisingPartial Transcript: So how did you getSynopsis: Nichols and Cypher talk about their conversations with engineers at Direct Radiography and how they worked with magazine advertisingKeywords: Direct Radiography; Lothar Jeromin; radiology; Singapore; Topography; University of Delaware; WB Doner
- Advertising Audience/Access to CompanyPartial Transcript: Yeah but sometimes aSynopsis: In this segment, Nichols and Cypher discuss the audience for their work and the access that they had to Direct RadiographyKeywords: Direct Radiography; General Electric; McCormick Place; Radiological Society of North America; radiologists; x-rays
- Using X-ray Technology in DesignPartial Transcript: And eventually you had theSynopsis: Nichols and Cypher detail their idea to use the x-ray machine for marketing images, including a calendarKeywords: Direct Radiography; Jim Culley; Photoshop; x-rays
- Specific AdvertisementsPartial Transcript: Right sounds like you hitSynopsis: Nichols and Cypher show and discuss specific ads that they created for Direct RadiographyKeywords: Direct Radiography; General Electric; mammography; Newark, Delaware; Porsche; radiologists; Selenium; X-rays
- Specific Advertisements pt. 2Partial Transcript: So this was one of thoseSynopsis: In continuing their conversation on specific advertisements, Nichols and Cypher mention the work that they did for the Hagley Museum's Annual ReportKeywords: General Electric; Glenn Porter; Hagley Museum; Jim Culley; Time Magazine
- Relationship with Direct Radiography/Creative ProcessPartial Transcript: No it was a goodSynopsis: Cypher and Nichols explain their relationship to Direct Radiography and the steps of their creative process, including having to produce ads for other countries and languagesKeywords: Direct Radiography; General Electric; Germany; Japan; Model T; Newark, DE; Turkey
- Changes to the IndustryPartial Transcript: So how did the workSynopsis: Cypher and Nichols explain the changes that have occurred in the advertising and design industry overtime, especially the pace of the work and the influences of technologyKeywords: Direct Radiography; FedEx; Photoshop; University of Delaware; Visual Communications
- Daily Work ExperiencePartial Transcript: So what was the differenceSynopsis: Cypher and Nichols describe their good and bad days at work, including conflicts with working at the University of Delaware, burnout, and the thrill of being a part of a completely new technologyKeywords: Advertising Agencies; Cypher-Nichols Design; Direct Radiography; Hologic; University of Delaware
- Approaching Advertising and DesignPartial Transcript: So I see that we areSynopsis: Cypher and Nichols bring up things that were not previously addressed in the interview, specifically their approach to advertising and design and how design work impacted their work as professorsKeywords: Graphic Design; University of Delaware
- Final Interview ThoughtsPartial Transcript: Well maybe how you wouldSynopsis: Nichols and Cypher wrap up the interview and offer some final thoughts about working with the Hagley MuseumKeywords: Advertising Club of Delaware; Glenn Porter; Hagley Museum; Jim Culley; Letterpress; Ray Culley
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