About this collection

Ernest Dichter (1907-1991) was a major pioneer in consumer motivational research. This online collection is a small sample of items from Dichter's collection at Hagley comprising various research proposals and studies, a magazine interview, and several issues of the motivational newsletter The Human Factor. For a detailed description of the entire collection, click here to view the finding aid.

Substantial material from the Ernest Dichter papers can be found in the subscription database, American Consumer Culture. The database is available to Hagley's on-site researchers and database subscribers. Click here to view the American Consumer Culture database.

Image: Detail from cover of The Human Factor, no. 366. Click to view.