Ernest Dichter papers
About this collection
Ernest Dichter (1907-1991) was a major pioneer in consumer motivational research. This online collection is a small sample of items from Dichter's collection at Hagley comprising various research proposals and studies, a magazine interview, and several issues of the motivational newsletter The Human Factor. For a detailed description of the entire collection, click here to view the finding aid.
- Substantial material from the Ernest Dichter papers can be found in the subscription database, American Consumer Culture. The database is available to Hagley's on-site researchers and database subscribers. Click here to view the American Consumer Culture database.
- Image: Detail from cover of The Human Factor, no. 366. Click to view.