Batten, Barton, Durstine & Osborn, Inc. advertising agency

About this collection

    Batten, Barton, Durstine & Osborn Inc. (BBDO) is an advertising agency network headquartered in New York City. The company began in 1891 as the George Batten Company and merged with Barton, Durstine & Osborn in 1928.
    In the decades since, BBDO has expanded to include locations in eighty-one countries providing advertising agency services as well as support services such as public relations, direct marketing, sales promotion, graphic arts, graphic design, and printing.
    The Batten, Barton, Durstine & Osborn, Inc. records collection includes advertisement tear sheets, films, ledgers, marketing reports, personnel files, photographs, press coverage, publications, research reports, slides, and speeches dating from 1892 to 2019.
    The collection has not been digitized in its entirety; this is a small sample of materials from the collection. New materials are expected to be added. For a detailed description of the collection, click here to view the finding aid.
    Image: Illustration, Chiquita banana commercial, ca. 1948. Click here to view the item in the collection.

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