Seagram Spotlight photographs

About this collection

    The Bronfman family of Canada acquired the Joseph E. Seagram & Sons Co. of Waterloo, Ontario, in 1927. By the 1950s, Seagram was one of the world's largest alcoholic beverage firms.
    "The Seagram Spotlight" photographs (Accession 1996.310) collection is composed of photographs used as illustrations in The Seagram Spotlight, a monthly magazine published by the staff of Seagram Distiller's Corporation and which targeted Seagram's national salesforce and Seagram distributors. The magazine targeted Seagram's national salesforce and Seagram distributors who were collectively addressed as "Seagramerica."
    The collection has not been digitized in its entirety. The materials here are a small selection of images from the collection depicting the design and construction of the Seagram Building in New York City. Some of the images feature the building's architects, Ludwig Mies van der Rohe, Phyllis Lambert, and Philip Johnson.
    Image: Mies van der Rohe and Phyllis Lambert. Click here to view in the collection.

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