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The Hagley Digital Archives provides online access to selected items from the Hagley Library's collection of images, documents, and publications related to the history of business, technology, and society.
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Interview with Lauren Bigelow, 2016 January 6
This interview took place in the administrative office of Mispillion River Brewing Company in Milford, Delaware. Bigelow discusses her background and early career and contrasts it with her experience working in the craft brewing industry. Bigelow offers perspective on breweries as workplaces, the process of selling beer, and the challenges of communicating a brewery's message in a crowded market.
Lauren Bigelow (1987- ) is the Sales & Communications Manager at Mispillion River Brewing Company in Milford, DE. A native of Annapolis, Maryland, Bigelow grew up in Ontario, Canada, studied politics at Gordon College, and had an early career in public service work before entering the craft brewing industry with Fordham & Dominion Brewing Company in 2012. She joined Mispillion River Brewing Company in 2014 as head of sales and communications.
Beer industryBrewing industry--Law and legislationDistributors (Commerce)--Legal status, laws, etc.Brewing industry--Economic aspectsBrewing industry--MarketingBrewing industry--EmployeesAdvertising--Brewing industryAdvertising--BeerBeer--MarketingMicrobreweriesDistributors (Commerce)Product differentiationDiversification in industryBrewing industry--DelawareMicrobreweries--Delaware
1 digital File : WAV. TRT 01:32:15)
Audiovisual Collections and Digital Initiatives Department, Hagley Museum and Library
Beer and craft brewing oral history interviews (Accession 2016.287)
[Description and dates], [Hagley ID], Beer and craft brewing oral history interviews (Accession 2016.287), Audiovisual Collections and Digital Initiatives Department
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