Proposal for a Motivational Research Study aimed at Increasing the Market for 'Uptown'

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Title

Proposal for a Motivational Research Study aimed at Increasing the Market for 'Uptown'

Date Created

1959-02

Originator

Dichter, Ernest, 1907-1991

Associated Name (corporate)

Faygo Beverages, Inc.

Originator

Institute for Motivational Research

Subject(s)

Consumer behavior
Consumers--Psychology
Consumers--Research
Marketing research companies
Marketing research
Beverage industry
Soft drinks
Soft drinks--Marketing

Subject(s)

Canada
Great Lakes Region (North America)

Find all items with name(s)

Dichter, Ernest, 1907-1991
Institute for Motivational Research
Faygo Beverages, Inc.

Genre

business correspondence

Language

English

Type of resource

text

Extent

1 letter (25 p.)

Repository

Manuscripts and Archives Department, Hagley Museum and Library

Original Collection

Ernest Dichter papers (Accession 2407)

Finding Aid

https://findingaids.hagley.org/repositories/3/resources/1071

Item Location

Box 52, Item 1144A
Series I. Research Proposals and Reports

Preferred Citation

[Description and dates], Hagley ID, Box/folder number, Ernest Dichter papers (Accession 2407), Manuscripts and Archives Department, Hagley Museum and Library, Wilmington, DE 89807

Access Condition

Access to this item is provided for educational and research purposes only. The user assumes responsibility for obtaining permission from the copyright holder to publish or distribute this image. If you would like more information, please contact askhagley@hagley.org

Hagley ID

MSS_2407_052_1144A

PID

islandora:2696567

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