A Motivational Research Test of the Slogan 'Hertz puts You in the Driver's Seat' with By-Product Findings on the New Ad & the Hertz Image

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Title

A Motivational Research Test of the Slogan 'Hertz puts You in the Driver's Seat' with By-Product Findings on the New Ad & the Hertz Image

Date Created

1959-07

Originator

Dichter, Ernest, 1907-1991

Associated Name (corporate)

Norman, Craig & Kummel (New York, N.Y.)
Hertz Rent A Car (Firm)

Originator

Institute for Motivational Research

Subject(s)

Advertising
Advertising agencies
Advertising campaigns
Consumer behavior
Consumers--Psychology
Consumers--Research
Marketing research companies
Automobile leasing and renting
Corporate image
Rental automobiles
Rental automobiles--Marketing
Service industries

Subject(s)

Marketing research

Find all items with name(s)

Dichter, Ernest, 1907-1991
Institute for Motivational Research
Norman, Craig & Kummel (New York, N.Y.)
Hertz Rent A Car (Firm)

Genre

informational works

Language

English

Type of resource

text

Extent

1 report (22 p.)

Repository

Manuscripts and Archives Department, Hagley Museum and Library

Original Collection

Ernest Dichter papers (Accession 2407)

Finding Aid

https://findingaids.hagley.org/repositories/3/resources/1071

Item Location

Box 53, Item 1185F
Series I. Research Proposals and Reports

Preferred Citation

[Description and dates], Hagley ID, Box/folder number, Ernest Dichter papers (Accession 2407), Manuscripts and Archives Department, Hagley Museum and Library, Wilmington, DE 89807

Access Condition

Access to this item is provided for educational and research purposes only. The user assumes responsibility for obtaining permission from the copyright holder to publish or distribute this image. If you would like more information, please contact askhagley@hagley.org

Hagley ID

MSS_2407_053_1185F

PID

islandora:2696606

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