Better Living magazine

About this collection

Better Living was a Du Pont employee magazine created and published by the company's public relations department. The magazine, which began publication in 1946, featured the company's popular advertising slogan "Better Things for Better Living...Through Chemistry."

    In keeping with this branding, its issues featured photojournalistic essays celebrating Du Pont products' contribution to improving American standards of living, features depicting Du Pont employees at work and at leisure, updates on Du Pont activities at home and abroad, and articles extolling free market values and the role of citizen consumers in postwar America.
    Click here to view the Hagley Library's catalog record for this title, call number f HD9651.9.D94 A14.
    Image: "Arlington worker Horace Franklin poses proudly amid a miscellany of useful goods made of plastics", from Better Living, vol. 3, no. 3 (May/June, 1949), p. 20. Click here to view the full issue.

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