E.I. du Pont de Nemours & Company Advertising Department records

About this collection

As DuPont began to diversify its product line beyond gunpowder and explosives in the early twentieth century, the company had a need for more advertising. DuPont established an Advertising Division within the Sales Department between 1907 and 1909, which was reorganized into a separate Advertising Department in 1921. The collection of E.I. du Pont de Nemours & Company Advertising Department records has not been digitized in its entirety. The online collection comprises magazine tearsheets featuring DuPont advertisements dating from 1901 to 1971. A variety of brands and products are represented, including gunpowder, automobile supplies, Cellophane, paints, cleaning supplies, Rayon, Nylon, Dacron, and Fabrikoid. Click here to view the finding aid for the collection.

    Image: 1956 advertisement for DuPont Cellophane. Click to view.

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DuPont Smokeless : The Best Shotgun Powder for All Kind of Work
Advertisement for DuPont Smokeless Gunpowder; from The Review of Reviews, Advertising Section
DuPont Powder : for Shotguns and Rifles
Advertisement for DuPont Gunpowder; from The World's Work Advertiser
Infallible : Smokeless
Advertisement for DuPont Smokeless Gunpowder; from The Review of Reviews, Advertising Section
The World's Best Marksmen
Advertisement for DuPont Gunpowder; from Century Advertisements - Miscellaneous
DuPont Smokeless : A Bulk Shotgun Powder Backed by the Strongest Guarantee
Advertisement for DuPont Smokeless Gunpowder; from The Review of Reviews, Advertising Section
DuPont Smokeless Powder : A Powder for Every Class of Shooters
Advertisement for DuPont Smokeless Gunpowder
DuPont Shotgun Smokeless : Black Sporting Powders
Advertisement for DuPont Smokeless Gunpowder; from Cosmopolitan, Advertising Section
The Ideal Upholstery Material : Guaranteed Superior to Coated Splits
Advertisement for DuPont Fabrikoid Upholstery Material; from The Saturday Evening Post
Trapshooting : The Sport Alluring for Men and Women
Advertisement for Trapshooting; from Country Life in America
Shoot DuPont Smokeless
Advertisement for DuPont Smokeless Gunpowder; from Life
DuPont Powder for Shotguns and Rifles
Advertisement for DuPont Gunpowder; from Country Life in America
The Reputation of 100 Years Is the Guarantee of DuPont Powder
Advertisement for DuPont Gunpowder; from Recreation
DuPont Smokeless : No One Man's Work
Advertisement for DuPont Gunpowder; from Recreation
Entertain Friends with Trapshooting : The Sport Alluring
Advertisement for Trapshooting; from Country Life in America
For Modified Clay - Bird Shooting : The Mitchell Hand Trap
Advertisement for Mitchell Hand Trap; from Country Life in America
Which Is Which? DuPont Fabrikoid : The Ideal Upholstery Material Guaranteed Superior to Coated Splits
Advertisement for DuPont Fabrikoid Upholstery Material; from The Literary Digest
Rayntite : There's No Rain To Fear with Our Top in Here
Advertisement for DuPont Fabrikoid Rayntite tops; from The Literary Digest
DuPont Fabrikoid : How Many Cars Have Hides?
Advertisement for DuPont Fabrikoid Rayntite tops; from The Literary Digest
Trapshooting : The Sport Alluring for Men and Women
Advertisement for Trapshooting; from Country Life in America
How Many Hides Has a Cow? DuPont Fabrikoid Is Guaranteed Superior to Coated Splits
Advertisement for DuPont Fabrikoid Material; from Collier's
DuPont Fabrikoid Rayntite Tops : The Top That Gives Double Protection
Advertisement for DuPont Fabrikoid Rayntite tops; from The Literary Digest, p. 501
How Many Hides Has a Cow? Uncle Sam Knows the Real Answer : Not Enough! Save Leather for Soldiers
Advertisement for DuPont Fabrikoid Material; from The Review of Reviews, Advertising Section
Light Tops Lessen Upkeep : DuPont Fabrikoid Rayntite
Advertisement for DuPont Fabrikoid Rayntite tops
DuPont Fabrikoid Rayntite : The Ideal One-Man Top Material
Advertisement for DuPont Fabrikoid Rayntite tops; from The Literary Digest
A Touch and It's Clean : Challenge Cleanable Collars
Advertisement for Cleanable Collars; from The Literary Digest

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