Sponsored and industrial motion picture film collection

About this collection

‘Sponsored film’ defines a variety of motion picture productions funded by businesses, organizations, or governments that dictated the point of view, audience, and intent of the film. Industrial or business films are a sub-genre of sponsored films with content that marketed products and ideas, touted a particular company or industry, trained employees, and explained manufacturing or transactional processes around the creation and sales of products and ideas.

    The Sponsored and industrial motion picture film collection at Hagley is an artificial collection compiled by curators that includes single motion picture films or small sets of films acquired via purchase or donation. This collection has not been digitized in its entirety. For more information and a detailed description of the collection, click here to view the finding aid.
    Image: Still from "Fountain of Happiness" sponsored by the Weber Dental Manufacturing Company, circa 1950.

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Beer-Clean Glasses: Your Best Beer Salesman
Presented by the Sales Training Department. Film explains the importance of clean glasses because a dirty glass can cause off-odor taste. A description of how to clean beer glasses properly is included.
Letting Dynamite Do It
Film explains and depicts the uses of dynamite for lumbering, raising a blast furnace, clearing roads and a diver placing charges to remove an old structure in Lake Michigan.
Is American Business Too Big?
Episode of Business Roundtable. Debate between Crawford H. Greenewalt (Chairman of the Board du Pont Co.) and Donald F. Turner, Assistant Attorney General, Antitrust Division, US Department of Justice. Moderated by Alfred L. Seelye, Dean Graduate School Business Administration.
The Story of Nitrocellulose
Depicts the making of nitrocellulose. The Hercules Powder Company cotton purification plant at Hopewell, Virginia and the Hercules Powder Company plant at Parlin, New Jersey is depicted. Includes title cards.
The One Man Gang
Film about industrial materials handling and internal transportation produced by Caravel Films in 1949 for the Towmotor Corporation, manufacturers of industrial hauling equipment. Includes footage of a coffee bean processing and packing facility in Brooklyn, New York; a Lily paper products facility in Long Island, New York; a Pepsi bottling plant in East Chicago, Indiana; a Ferro Machine & Foundry manufacturing plant in Cleveland, Ohio; a metal working operation in Canton, Ohio; a sheet and tubing steelmaker in Youngstown, Ohio; and, a Cleveland building supply company's concrete block plant.
People Who Work in Stores
Educational Collaborator Frank J. Estvan, PhD Professor of Education, Wayne State University. Film describes various occupations within a store.
Careers: Sales
Drawing on a cross section of selling situations from retail to wholesale, a wide range of circumstances is examined and reviewed. A variety of sales requirements and problems arise in each situation.
Careers: Services-General
Film describes service occupations such as bus stewardess, hairdresser, cook, motel housekeeper and resort manager. Consultant R.J. Swan, Ph.D.
Jobs in the Baking Industry
Distributed by Sterling Educational Films, Inc.
Jobs in the Sheet Metal Trades
Distributed by Sterling Educational Films, Inc.
Office Practice : Business Manners and Customs
Educational Collaborator James R. Meehan, Ed.D., Dean of Administration, Hunter College of the City University of New York. Film explains the importance of manners in the office.
Is a Career in Machining for You?
Consulting educators Dr. William E. Hopke, Helen F. Faust, Dr. Theodore J. Cote and Dr. William H. Atkins.
Is a Career in the Service Industries for You?
Consulting educators Dr. William E. Hopke, Helen F. Faust and Dr. Theodore J. Cote.
Clearing the Air About Cleveland
Film discusses air pollution in Cleveland, Ohio.
Jobs in the World of Work : A Good Place To Be
Educational advisors: William C. Kvaraceus, Chairman, Department of Education, and Professor of Education and Sociology, Clark University and Helen J. Kenney, Associate Professor of Education, Clark University. The importance of work in providing money, status and structure in life.
The New Industrial South: A Progress Report
March of Time newsreel about the town of Camden, South Carolina that includes an interview with South Carolina Byrnes and other community, business, and civic leaders; footage of DuPont Orlon production facilities; daily life of the town including segregated facilities and schools; the local horse industry and the Carolina Cup Steeplechase event.  , 720x480 mp4 with timecode burn available. This film has been color corrected., [Description and dates], Hagley ID, Box/folder number, Industrial and sponsored motion picture film collection (Accession 2018.222), Audiovisual Collections and Digital Initiatives Department, Hagley Museum and Library, Wilmington, DE 19807
Trader Vic's Used Cars
Documentary on Victor Syder, a used car salesman in Pacoima, California. See pamphlet for discussion questions and summary. Produced by Charles Braverman.
Honda Commercials
Five commercials for Honda Automobile.
Steel at the Crossroads: The American Steel Industry in the 1980s
Film asks whether the steel industry will survive the 1980s.
A Look at Off-Premise Merchandising
Presented by the Sales Training Department. Covers the off-premise market, selling displays, merchandising and point of sale materials.
Yield...From Research to Reality
Film depicts the process of hybridizing corn.
Nyloft and You
Film sponsored by the Firestone Fibers & Textiles Company about Nylon filament carpet yarn produced for carpet salesmen., 720x480 mp4 with timecode burn available. This film has been color corrected., [Description and dates], Hagley ID, Box/folder number, Industrial and sponsored motion picture film collection (Accession 2018.222), Audiovisual Collections and Digital Initiatives Department, Hagley Museum and Library, Wilmington, DE 19807
The Rowe Candy Merchant
Film highlights the "Candy Merchant", a vending machine offered by the Rowe Manufacturing Company. Maintenance and operation of the machine is depicted.
Understanding Norms: Part 1
Film explains the importance of norms and how they influence employees in the workplace. Hosted by Mike O'Conner of the Supermarket Institute. Film used to teach the SMI/Coca-Cola Normative System Program.
Understanding Norms: Part 2
Film explains the importance of norms and how they influence employees in the workplace. Hosted by Mike O'Conner of the Supermarket Institute.

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