Sponsored and industrial motion picture film collection
About this collection
‘Sponsored film’ defines a variety of motion picture productions funded by businesses, organizations, or governments that dictated the point of view, audience, and intent of the film. Industrial or business films are a sub-genre of sponsored films with content that marketed products and ideas, touted a particular company or industry, trained employees, and explained manufacturing or transactional processes around the creation and sales of products and ideas.
The Sponsored and industrial motion picture film collection at Hagley is an artificial collection compiled by curators that includes single motion picture films or small sets of films acquired via purchase or donation. This collection has not been digitized in its entirety. For more information and a detailed description of the collection, click here to view the finding aid.Image: Still from "Fountain of Happiness" sponsored by the Weber Dental Manufacturing Company, circa 1950.
Presented by the Sales Training Department. Film explains the importance of clean glasses because a dirty glass can cause off-odor taste. A description of how to clean beer glasses properly is included.
Episode of Business Roundtable. Debate between Crawford H. Greenewalt (Chairman of the Board du Pont Co.) and Donald F. Turner, Assistant Attorney General, Antitrust Division, US Department of Justice. Moderated by Alfred L. Seelye, Dean Graduate School Business Administration.
Depicts the making of nitrocellulose. The Hercules Powder Company cotton purification plant at Hopewell, Virginia and the Hercules Powder Company plant at Parlin, New Jersey is depicted. Includes title cards.
Film about industrial materials handling and internal transportation produced by Caravel Films in 1949 for the Towmotor Corporation, manufacturers of industrial hauling equipment. Includes footage of a coffee bean processing and packing facility in Brooklyn, New York; a Lily paper products facility in Long Island, New York; a Pepsi bottling plant in East Chicago, Indiana; a Ferro Machine & Foundry manufacturing plant in Cleveland, Ohio; a metal working operation in Canton, Ohio; a sheet and tubing steelmaker in Youngstown, Ohio; and, a Cleveland building supply company's concrete block plant.
Educational advisors: William C. Kvaraceus, Chairman, Department of Education, and Professor of Education and Sociology, Clark University and Helen J. Kenney, Associate Professor of Education, Clark University. The importance of work in providing money, status and structure in life.
March of Time newsreel about the town of Camden, South Carolina that includes an interview with South Carolina Byrnes and other community, business, and civic leaders; footage of DuPont Orlon production facilities; daily life of the town including segregated facilities and schools; the local horse industry and the Carolina Cup Steeplechase event. , 720x480 mp4 with timecode burn available. This film has been color corrected., [Description and dates], Hagley ID, Box/folder number, Industrial and sponsored motion picture film collection (Accession 2018.222), Audiovisual Collections and Digital Initiatives Department, Hagley Museum and Library, Wilmington, DE 19807
Film sponsored by the Firestone Fibers & Textiles Company about Nylon filament carpet yarn produced for carpet salesmen., 720x480 mp4 with timecode burn available. This film has been color corrected., [Description and dates], Hagley ID, Box/folder number, Industrial and sponsored motion picture film collection (Accession 2018.222), Audiovisual Collections and Digital Initiatives Department, Hagley Museum and Library, Wilmington, DE 19807
Film explains the importance of norms and how they influence employees in the workplace. Hosted by Mike O'Conner of the Supermarket Institute. Film used to teach the SMI/Coca-Cola Normative System Program.