Gray & Rogers Inc. advertisements for Grit

About this collection

    This small digital collection of materials selected from our Arthur Benning collection of Gray and Rogers, Inc. advertising (Accession 2001.233) includes ads created by the Philadelphia advertising firm Gray & Rogers as part of their award-winning "Big frog in small towns" campaign for the weekly newspaper Grit. The ads ran in publishing trade magazines during the 1970s, highlighting to potential advertisers that Grit targeted rural markets that other publications missed.
    The firm hired freelance artists to bring the frogs to life, many of whom went on to become notable artists and illustrators. These included, among others, Philadelphia children's book illustrator Charles Santore, pop surrealist Todd Schorr, and science fiction specialist Don Ivan Punchatz, who drew the poster for the first Star Wars film. In 1980, the campaign won best of show in the Addy Awards competition sponsored by the Philadelphia Club of Advertising Women out of 350 entries.

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