Cinecraft, Inc. (Production company), WSM (Radio station : Nashville, Tenn.) (Sponsor), Ralph H. Jones Company (Associated name)
A script for a radio production in which the use of radio as an advertising medium is discussed. WSM radio features J.M. Nelson as a guest. Nelson asks the announcer interrogative questions about the use of radio as a viable advertising medium. All of Nelson's questions are answered to suggest that radio is one of the best media for promotional advertisement.
Cinecraft, Inc. (Production company), Ohio Development and Publicity Commission (Sponsor), WSM (Radio station : Nashville, Tenn.) (Associated name)
Includes fifteen twenty-second and five one-minute scripts for television commercials. Each script describes the many tourist possibilities in the state of Ohio and persuades listeners to call their station to request an "Ohio Suggests an Auto Tour" vacation guide.
Cinecraft, Inc. (Production company), Pilsener Brewing Company (Sponsor), WSM (Radio station : Nashville, Tenn.) (Associated name), Meldrum and Fewsmith, Inc. (Associated name)
Includes six television and sixteen radio scripts for a series of commercial productions. The scripts advertise two varieties of Pilsener brand beer, P.O.C. and Regal. The scripts use rhyme and song to describe the taste and quality of the beers. Letters between the advertising agency, Meldrum & Fewsmith, Inc. and the WSM radio recording station contain discussion regarding the cost of the sessions, licensing the music, and recordings intended for airing.