Search Results
- Title
- Work-in-Progress Report on the CARF-CDNPA Study: The Role of 'In-Home' Media
- Date(s)
- 1962-02-15
- Contributor(s)
- Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), Canadian Advertising Research Foundation (associated name), Canadian Daily Newspaper Publishers Association (associated name)
- Collection ID
- Ernest Dichter papers (Accession 2407)
- Hagley ID
- MSS_2407_056_1255B
- Collection
- Ernest Dichter collections
- Title
- The Toronto Daily Star Study
- Date(s)
- 1962-01-17
- Contributor(s)
- Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), Canadian Advertising Research Foundation (associated name), Toronto Star Newspapers Ltd. (associated name)
- Collection ID
- Ernest Dichter papers (Accession 2407)
- Hagley ID
- MSS_2407_075_1659A
- Collection
- Ernest Dichter collections
- Title
- A Summary of the Activity on the on the CARF-CDNPA Study: The Role of 'In-Home' Media
- Date(s)
- 1962-04-12
- Contributor(s)
- Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), Canadian Advertising Research Foundation (associated name), Canadian Daily Newspaper Publishers Association (associated name)
- Collection ID
- Ernest Dichter papers (Accession 2407)
- Hagley ID
- MSS_2407_056_1255B1
- Collection
- Ernest Dichter collections
- Title
- A Motivational Research Study of the Role and Position of the Newspapers in City A (Volume VI)
- Date(s)
- 1963-11
- Contributor(s)
- Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), Canadian Advertising Research Foundation (associated name), Toronto Star Newspapers Ltd. (associated name)
- Collection ID
- Ernest Dichter papers (Accession 2407)
- Hagley ID
- MSS_2407_077_1711C_VI
- Collection
- Ernest Dichter collections
- Title
- A Motivational Research Study of the Relative Effectiveness and Importance of Four In-Home Media in Canada, Technical Data (Volume IV)
- Date(s)
- 1963-01
- Contributor(s)
- Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), Canadian Advertising Research Foundation (associated name), Canadian Daily Newspaper Publishers Association (associated name)
- Collection ID
- Ernest Dichter papers (Accession 2407)
- Hagley ID
- MSS_2407_056_1255C_IV
- Collection
- Ernest Dichter collections
- Title
- A Motivational Research Study of the Relative Effectiveness and Importance of Four In-Home Media in Canada, Appendix & Supporting Tables (Volume V)
- Date(s)
- 1963-01
- Contributor(s)
- Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), Canadian Advertising Research Foundation (associated name), Canadian Daily Newspaper Publishers Association (associated name)
- Collection ID
- Ernest Dichter papers (Accession 2407)
- Hagley ID
- MSS_2407_056_1255C_V
- Collection
- Ernest Dichter collections
- Title
- A Motivational Research Study of the Modes of Communication of Four In-Home Media as seen by Residents of City A (Volume II)
- Date(s)
- 1964-01
- Contributor(s)
- Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), Canadian Advertising Research Foundation (associated name), Toronto Star Newspapers Ltd. (associated name)
- Collection ID
- Ernest Dichter papers (Accession 2407)
- Hagley ID
- MSS_2407_077_1711C_II
- Collection
- Ernest Dichter collections
- Title
- A Motivational Research Study of the Modes of Communication of Four In-Home Media as seen by Residents of City A (Appendix to Volume I & II)
- Date(s)
- 1964-01
- Contributor(s)
- Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), Canadian Advertising Research Foundation (associated name), Toronto Star Newspapers Ltd. (associated name)
- Collection ID
- Ernest Dichter papers (Accession 2407)
- Hagley ID
- MSS_2407_077_1711C_IIa
- Collection
- Ernest Dichter collections
- Title
- A Motivational Research Study of the Modes of Communication of Four In-Home Media As Seen by Canadians (Volume II)
- Date(s)
- 1963-01
- Contributor(s)
- Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), Canadian Advertising Research Foundation (associated name), Canadian Daily Newspaper Publishers Association (associated name)
- Collection ID
- Ernest Dichter papers (Accession 2407)
- Hagley ID
- MSS_2407_056_1255C_II
- Collection
- Ernest Dichter collections
- Title
- "Look Daddy, I can make music too!"
- Date(s)
- 1924-11-08
- Contributor(s)
- Workrite Manufacturing Company (originator), Sundblom, Haddon (artist)
- Collection ID
- John Okolowicz collection of publications and advertising on radio and consumer electronics (Accession 2014.277), The Saturday Evening Post
- Hagley ID
- AVDJOPN2014_sundblom-11-8-24-1
- Collection
- John Okolowicz collection of publications and advertising on radio and consumer electronics
- Title
- Interim Report on the Role of In-Home Media with Special Reference to The Windsor Star
- Date(s)
- 1962-08
- Contributor(s)
- Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), Canadian Advertising Research Foundation (associated name), Canadian Daily Newspaper Publishers Association (associated name)
- Collection ID
- Ernest Dichter papers (Accession 2407)
- Hagley ID
- MSS_2407_056_1255B3
- Collection
- Ernest Dichter collections
- Title
- Executive Summary of the Motivational Research Study of Newspapers Magazines, Television, and Radio in Four Canadian Communities (Volume I)
- Date(s)
- 1963-02
- Contributor(s)
- Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), Canadian Advertising Research Foundation (associated name), Canadian Daily Newspaper Publishers Association (associated name)
- Collection ID
- Ernest Dichter papers (Accession 2407)
- Hagley ID
- MSS_2407_056_1255C_I
- Collection
- Ernest Dichter collections
- Title
- Executive Summary of the CARF-CDNPA Study: The Role of 'In-Home' Media (Rough Draft)
- Date(s)
- 1962-09-20
- Contributor(s)
- Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), Canadian Advertising Research Foundation (associated name), Canadian Daily Newspaper Publishers Association (associated name)
- Collection ID
- Ernest Dichter papers (Accession 2407)
- Hagley ID
- MSS_2407_056_1255C
- Collection
- Ernest Dichter collections
- Title
- An Executive Outline of a Motivational Research Project on 'The Impact of 'In-Home' Media' (Draft)
- Date(s)
- 1960-07-25
- Contributor(s)
- Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), Canadian Advertising Research Foundation (associated name), Canadian Daily Newspaper Publishers Association (associated name)
- Collection ID
- Ernest Dichter papers (Accession 2407)
- Hagley ID
- MSS_2407_056_1255D1
- Collection
- Ernest Dichter collections
- Title
- An Executive Outline of a Motivational Research Project on 'The Impact of 'In-Home' Media': A Pilot Study
- Date(s)
- 1960-06
- Contributor(s)
- Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), Canadian Advertising Research Foundation (associated name), Canadian Daily Newspaper Publishers Association (associated name)
- Collection ID
- Ernest Dichter papers (Accession 2407)
- Hagley ID
- MSS_2407_056_1255D
- Collection
- Ernest Dichter collections
- Title
- "Daddy, let's get Los Angeles!" "All right son, that's easy..."
- Date(s)
- 1924-09-13
- Contributor(s)
- Workrite Manufacturing Company (originator), Sundblom, Haddon (artist)
- Collection ID
- John Okolowicz collection of publications and advertising on radio and consumer electronics (Accession 2014.277), The Saturday Evening Post
- Hagley ID
- AVDJOPN2014_sundblom-workrite-sep-9-15-24
- Collection
- John Okolowicz collection of publications and advertising on radio and consumer electronics
- Title
- A Creative Problem Analysis and a Proposal of 'The Impact of 'In-Home' Media' (Revised)
- Date(s)
- 1961-03-31
- Contributor(s)
- Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), Canadian Advertising Research Foundation (associated name)
- Collection ID
- Ernest Dichter papers (Accession 2407)
- Hagley ID
- MSS_2407_056_1255A_II
- Collection
- Ernest Dichter collections
- Title
- A Creative Problem Analysis and a Proposal of 'The Impact of 'In-Home' Media'
- Date(s)
- 1961-08-03
- Contributor(s)
- Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), Canadian Advertising Research Foundation (associated name)
- Collection ID
- Ernest Dichter papers (Accession 2407)
- Hagley ID
- MSS_2407_056_1255A2
- Collection
- Ernest Dichter collections
- Title
- A Creative Problem Analysis and a Proposal of 'The Impact of 'In-Home' Media'
- Date(s)
- 1960-01
- Contributor(s)
- Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), Canadian Advertising Research Foundation (associated name)
- Collection ID
- Ernest Dichter papers (Accession 2407)
- Hagley ID
- MSS_2407_056_1255A_I
- Collection
- Ernest Dichter collections
- Title
- A Creative Problem Analysis and a Proposal of 'The Impact of 'In-Home' Media'
- Date(s)
- 1961-07-25
- Contributor(s)
- Dichter, Ernest, 1907-1991 (originator), Institute for Motivational Research (originator), Canadian Advertising Research Foundation (associated name)
- Collection ID
- Ernest Dichter papers (Accession 2407)
- Hagley ID
- MSS_2407_056_1255A1
- Collection
- Ernest Dichter collections
- Title
- An Advertiser's Dream Come True production script
- Date(s)
- 1955
- Contributor(s)
- Cinecraft, Inc. (Production company), WSM (Radio station : Nashville, Tenn.) (Sponsor), Ralph H. Jones Company (Associated name)
- Description
-
A script for a radio production in which the use of radio as an advertising medium is discussed. WSM radio features J.M. Nelson as a guest. Nelson asks the announcer interrogative questions about the use of radio as a viable advertising medium. All of Nelson's questions are answered to suggest that radio is one of the best media for promotional advertisement.
- Collection ID
- Cinecraft Productions films
- Hagley ID
- AVD_2019227_23_30
- Collection
- Cinecraft Productions Films