Search Results

Title: The House with the Built-In Sale
Date(s): 1955
Contributor(s): Republic Steel Corporation (Sponsor), Cinecraft, Inc. (Production company)
Description: Film promoting the selling power of a kitchen furnished with Republic Steel appliances. "Sell the kitchen and you sell the house." A Republic Steel representative speaks with a housing developer and discusses the superiority of his company's products.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC147
Collection: Cinecraft Productions Films

Title: The World of Treasure Cove
Date(s): 1972
Contributor(s): Great Northern Development Company (Sponsor), Cinecraft, Inc. (Production company), Drury, James, 1934-2020 (Host)
Description: Film promoting the proposed community of Treasure Cove, North Carolina. Located just south of New Bern in Craven County, the community was intended as a recreational location, complete with golf course, marina, and horseback riding facilities. It was eventually (partially) constructed, and is now called Fairfield Harbor. Hosted by actor James Drury, well-known for his portrayal of "The Virginian."
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC127
Collection: Cinecraft Productions Films

Title: Fisher Fazio: Plastic Fantastic
Date(s): 1970
Contributor(s): Fisher Foods, Inc. (Cleveland, Ohio) (Sponsor), Cinecraft, Inc. (Production company)
Description: Fisher-Fazio presents "Plastic Fantastic," a 10-week, 19-cent marathon sale on a variety of plastic products. Shows dish pans, laundry baskets, mixing bowls, waste baskets, and other plastic items. Consumers can obtain any of these items for just 19 cents with a five dollar food purchase.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC125_01
Collection: Cinecraft Productions Films

Title: Commercial for Panel Magic
Date(s): 1965
Description: Commercial for Panel Magic, and aerosol spray that cleans, polishes, and removes scratches from wood surfaces.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC125_04
Collection: Cinecraft Productions Films

Title: Powder Coating: Proof Positive
Date(s): 1976
Description: A self-described "on-the-spot film report" about how Nordson powder coating systems are performing on production lines. Presents a variety of products that use Nordson powder spray. Hosted by Gene Michael, Director of Marketing and Communications, at the Nordson headquarters in Amherst, Ohio. Created for Powder Coating IV, an annual conference sponsored by the Association for Finishing Processes and the Society of Manufacturing Engineers.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC129
Collection: Cinecraft Productions Films

Title: Ford Tractor: It Isn't Every Day, version 2
Date(s): 1970
Description: Commercial for Ford Tractor lawn mowers, including both power and riding mowers. Shows people using the equipment and a Ford dealer servicing one of the mowers.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC135_02
Collection: Cinecraft Productions Films

Title: The Perry Story b-roll footage
Date(s): 1974
Description: Raw footage of environmental studies being conducted before construction of the Perry nuclear power plant. Shot for use in The Perry Story film. Includes aerial shots of Perry, scenes of scientists taking soil and water samples, people analyzing environmental reports, and various laboratory tests being administered.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC134
Collection: Cinecraft Productions Films

Title: A Profit and Light report on office building lighting
Date(s): 1961
Description: A "Profit and Light" report for Northeast Ohio Business. A host has a conversation with a cartoon woman named "Iris" and argues that better, more modern office lighting increases employee productivity. Poor lighting means a worker will strain his or her eyes and take longer to read and finish tasks, thus costing a company money. Provides examples of organizations that have switched to modern lighting provided by the Cleveland Electric Illuminating Company.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC120
Collection: Cinecraft Productions Films

Title: A Profit and Light report on retail store lighting
Date(s): 1961
Description: A "Profit and Light" report for Northeast Ohio Business. A host has a conversation with a cartoon woman named "Iris" and argues that better, more modern lighting can increase sales at retail stores. Atmospheric lighting, spotlights, and other types of strategic illumination can be used as tools to stimulate a customer to purchase more product.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC123
Collection: Cinecraft Productions Films

Title: Commercial for Keystone gasoline
Date(s): 1965
Description: Commercial for Keystone, "the action gasoline for people in the know." Includes scenes of Keystone service stations, various gasoline-fueled automobiles, and a football game.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC117_15
Collection: Cinecraft Productions Films

Title: Commercial for Chef's Pantry frozen meals
Date(s): 1965
Contributor(s): Chef's Pantry (Sponsor), Cinecraft, Inc. (Production company)
Description: Commercial advertising Chef's Pantry sloppy joe meal and other frozen meat dishes, including Salisbury steak with tomato sauce, beef barbecue, and macaroni and beef. A spokesman shows off the products and a little boy takes a bite of a sloppy joe sandwich.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC117_16
Collection: Cinecraft Productions Films

Title: Commercial for Chef's Pantry frozen macaroni and beef
Date(s): 1965
Description: Commercial advertising Chef's Pantry macaroni and beef frozen meal. A spokesman shows off the product in their packaging.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC117_17
Collection: Cinecraft Productions Films

Title: Commercial for Kronheims Furniture, version 1
Date(s): 1970
Description: Advertisement for Kronheims, a Cleveland home furnishing supplier. Highlights the store's exceptional sales staff, high quality brands, wide selection of furniture, affordable prices, and commitment to honesty and fairness.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC119_09
Collection: Cinecraft Productions Films

Title: Commercial for Kronheims Furniture, version 2
Date(s): 1970
Description: Advertisement for Kronheims, a Cleveland home furnishing supplier. Highlights the store's exceptional sales staff, high quality brands, wide selection of furniture, affordable prices, and commitment to honesty and fairness.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC119_10
Collection: Cinecraft Productions Films

Title: Commercial for Pennzoil vehicle services
Date(s): 1960
Description: Animation of a sad car that needs a service and a man who is forced to use a horse and buggy because his vehicle isn't functioning. "Don't give up, see your helpful Pennzoil dealer."
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC067_03
Collection: Cinecraft Productions Films

Title: The Jury Finds
Date(s): 1952
Contributor(s): Westinghouse Electric & Manufacturing Company (Sponsor), Cinecraft, Inc. (Production company)
Description: Four fictional housewives and one fictional man, all with malfunctioning water heaters, are summoned to serve on a jury at the Court of Hot Water Tribulations. In court, one lawyer defends the original water heaters, and one introduces the jury to Westinghouse products, which can heat water safely and efficiently. A spoof on courtroom drama programs.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC108
Collection: Cinecraft Productions Films

Title: How to Sell Home Insulation: Thirty Seconds
Date(s): 1955
Contributor(s): Owens-Corning Fiberglass Corporation (Sponsor), Cinecraft, Inc. (Production company)
Description: A training film for Owens-Corning Fiberglass applicator sales staff. The film argues that the first thirty seconds of a sale are the most important and demonstrates how a salesman can keep a potential buyer (in this case, a housewife) interested.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC109_01
Collection: Cinecraft Productions Films

Title: How to Sell Home Insulation: Getting the Name on the Dotted Line
Date(s): 1955
Contributor(s): Owens-Corning Fiberglass Corporation (Sponsor), Cinecraft, Inc. (Production company)
Description: A training film for Owens-Corning Fiberglass applicator sales staff on how to close a sale. Provides tips and instructions, such as: give the final presentations to both husband and wife, do not quote a price until the buyer's needs are reviewed, push the fire safety of fiberglass, provide demonstrations and ask leading questions, keep asking for the order, and never give a buyer the opportunity to say "no."
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC109_02
Collection: Cinecraft Productions Films

Title: In Quest of Cleaner Air and Water
Date(s): 1974
Contributor(s): American Iron and Steel Institute (Sponsor), Cinecraft, Inc. (Production company)
Description: Film detailing how the steel industry prevents water and air pollution. Describes the equipment used and research conducted to ensure the production of steel produces as little pollution as possible.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC109_04
Collection: Cinecraft Productions Films

Title: Customer Preference: Its Background and Principles
Date(s): 1956
Description: Animated film about the Customer Preference Program, an educational plan that instructs new merchants on how to run a successful business. Briefly describes the history of retail in the United States and how American life, and consumer buying habits, have changed since World War II. Stresses that understanding the customer's point of view is paramount to understanding what merchandise to purchase and sell.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC109_03
Collection: Cinecraft Productions Films

Title: Health: Yours for the Asking
Date(s): 1950
Description: William Grover Barnard (also known as "Papa" Barnard), the founder of Natural Foods Institute (later known as Vita-Mix), promotes good health through good eating. Barnard claims that 90% of the 460,000 young men who were rejected from the draft board during WWII were rejected due to malnutrition. He prepares a concoction of potatoes, apples, carrots, raw eggs, peanuts, cabbage, celery, cucumber, and lemon while discussing the health benefits of each ingredient. He also grinds coffee beans,...
Show moreWilliam Grover Barnard (also known as "Papa" Barnard), the founder of Natural Foods Institute (later known as Vita-Mix), promotes good health through good eating. Barnard claims that 90% of the 460,000 young men who were rejected from the draft board during WWII were rejected due to malnutrition. He prepares a concoction of potatoes, apples, carrots, raw eggs, peanuts, cabbage, celery, cucumber, and lemon while discussing the health benefits of each ingredient. He also grinds coffee beans, cereal, and prepares pancake batter in the Vita-Mix machine.
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Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC089
Collection: Cinecraft Productions Films

Title: Commercial for the Carling Beer tab cap
Date(s): 1965
Description: Commercial for the tab cap on Carling Black Label Beer. "Quick as a flick, yet smooth as slow motion."
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC117_02
Collection: Cinecraft Productions Films

Title: Commercial for the Carling Beer tab open can
Date(s): 1965
Description: Carling presents its new beer can technology, a can that comes equipped with a built-in opener.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC117_04
Collection: Cinecraft Productions Films

Title: Commercial for Lake Holiday private recreational community
Date(s): 1965
Description: Advertisement for lots in the planned community around Lake Holiday, Illinois. Begins with images of people stressed in the big city, and then switches to tranquil scenes of lake recreation, such as boating, sailing, fishing, and relaxing on the beach.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC117_06
Collection: Cinecraft Productions Films

Title: Commercial for New Idea Uni-System harvesting equipment
Date(s): 1965
Description: Advertisement for the Uni-System self-propelled harvesting equipment. Six different harvesting combinations can be used with one machine, including a sheller, picker, combine, corn head, forager, and row crop attachment.
Collection ID: Cinecraft Productions films (Accession 2019.227)
Hagley ID: FILM_2019227_FC117_07
Collection: Cinecraft Productions Films

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